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How To Start An eBay Store

How To Start An eBay Store

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How To Start An eBay Store

how to start an ebay store

With the rise of e-commerce, more and more people are turning to online marketplaces such as eBay to start their own businesses. eBay, in particular, has become a popular platform for entrepreneurs to sell their products and reach a big audience.

Starting an eBay store isn’t as simple as signing up for an account and listing some items. In this guide, we’ll provide you with an overview of the eBay business and the steps to get started so you can launch your own successful eBay store.

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Business Overview

eBay is an online marketplace that connects buyers and sellers from all around the world. Founded in 1995 by Pierre Omidyar, it has grown to be one of the world’s largest e-commerce platforms, with over 132 million active eBay buyers worldwide.1 By setting up an eBay store, you can reach millions of potential customers and grow your business in ways that would be impossible with a traditional brick-and-mortar shop.

Many people get experience as a seller by selling a few items from their homes or purchasing heavily discounted items from local retailers and reselling them. Eventually, you may want to focus on a particular niche, which will help build customer loyalty.  

Steps To Start An eBay Store

Step 1: Choose a Niche

Starting an eBay store can be a great way to earn a passive income or even start your own business. But how do you know what products to sell? And how do you ensure that your eBay store is profitable in the long run? The answer is to do your research.

The first step is to identify profitable products to sell. To do this, start by researching best-selling items in your chosen category. You can do this by browsing eBay’s Best Sellers list or using third-party tools like Terapeak or Zik Analytics. These tools can help you identify top-performing products in your category, as well as estimate how much revenue you can expect to earn from selling them.

Next, it’s important to understand your target audience when researching your niche on eBay. This means identifying who your customers are, what they’re looking for, and how you can meet their needs. Start by researching keywords and phrases that your target audience is using when searching for products in your category. You can even interact with your audience through online forums or social media groups related to your niche to gain further insights and learn from their first-hand experience. This can give you insight into their pain points and the solutions they’re seeking.

Another tip is to assess demand for your chosen products. Look at the number of listings for your chosen product, as well as how many have sold recently. This can give you an idea of how much competition you’ll face, as well as whether there’s enough demand to support your business.

Once you’ve identified profitable products and who is likely to buy them, it’s time to analyze your competition. This means looking at what other sellers are doing in your category, including their pricing, shipping options, and customer service. By analyzing your competition, you can identify gaps in the market and ways to differentiate your store.

To analyze your competition, take the following steps:

  • Identify the top sellers in your chosen niche and review their product listings.
  • Analyze their pricing strategies: are the items competitively priced, or are they positioned as premium options?
  • Observe how they present their items: do they use compelling product descriptions, high-quality images, and organized store layouts and categories?
  • Review their customer feedback to understand common customer concerns or praises regarding product offerings.

Step 2: Write a Business Plan

You may think quick listings and virtual selling means you can skip the formalities of creating a business plan. However, having a business plan packs many benefits that can help your store in the long run.

Yes, sometimes a business plan is needed for practical reasons like securing a loan, but it’s also a valuable tool that can give your eBay store a strong start and guide your business decisions. Here’s a few reasons why:

Understanding your target market and competitors is only the beginning. Next, you need to work through how you will reach and engage with your audience. This is where a marketing plan comes into play. There are several marketing channels you may consider. Social media outreach, email promotions, or paid online advertising could be beneficial, depending on your target audience. And don’t forget about tracking your marketing efforts. Knowing what’s working can help you focus your resources and tweak your strategies over time.

A solid business plan also outlines your operational procedures. This includes detailing how you will source inventory, create product listings, manage your inventory, and fulfill orders. By defining these processes early on helps with streamlining tasks, reducing errors, and ensuring that your customers receive their purchases on time and in good condition.

Another important section of the business plan is the financial section. Here, you’ll calculate your startup costs and make projections about the profitability of your eBay store. Accurately estimating your initial expenses – including store subscriptions, inventory costs, shipping materials, and marketing expenses – is an important part of starting a successful eBay store.

Related: How to write a business plan

Step 3: Source Funding

Starting a new eBay store is an excellent idea for anyone looking to earn extra cash on the side or develop a new business venture. Unfortunately, profits aren’t guaranteed, and starting and maintaining an eBay store can come with various expenses related to inventory, shipping, and advertising. That’s why before going much further, you need to find where the money to finance your eBay store is coming from.

Personal savings: Personal savings are the most common source of money when starting an eBay shop. Dip into your savings account to finance the start-up costs and test your concept by launching a low-risk approach. This method is ideal for those who want to start small and gradually increase their investments.

Credit cards: Personal or small business credit cards can be a helpful way to finance startup costs and inventory purchases while building revenue. This method can offer quick access to funds, but comes with potential drawbacks, like high interest rates and negative impacts on your credit score if you fail to make timely payments.

Friends and family: Borrowing from friends and family can be an option to secure funding. Be sure to treat any borrowed funds as a business transaction to avoid misunderstandings and maintain healthy relationships.

Business loans: Another option for acquiring funds for your eBay store is through a lender. There are diverse types of business loans you can access, such as SBA loan guarantees, business lines of credit, or personal loans that offer reasonable interest rates and flexible repayment terms. However, getting business loans for an untested eBay business is going to be a tough sell to the bank, unless your personal credit is great.

Related: Finding the money to start a business

Step 4: Register the Business

If you’re planning to start an eBay store, the next step is registering your business. Every state will have different requirements, but here are a few steps to take so you can launch your store legally.

Deciding on a business structure: To start, you’ll need to decide on a business structure for your eBay store. Each type comes with different paperwork, tax, and ownership considerations. Here are four common types and the pros and cons of each:

  • Sole proprietorship: This structure is a good choice if you’re the only person owning the store. It’s straightforward to start and costs less to set up. However, this structure holds you personally responsible for any business debts or lawsuits.
  • General partnership: A general partnership could be a good fit if you’re setting up your eBay store along with someone else. Both partners share the responsibility for profits, losses, and liabilities.
  • Corporation: A corporation is a legal entity separate from its owners. Its advantages include potential tax benefits and liability protection. However, it can be costly to establish and maintain.
  • Limited Liability Company (LLC): Combining elements of a corporation and a sole proprietorship, an LLC offers liability protection while being easier to set up than a corporation.

Notably, many eBay sellers choose to start as a sole proprietorship due to the low startup costs and ease of setup. As their operations grow large enough, they transition to an LLC or corporation for better liability protection.

Related: Comparison of business structures

Forming an LLC sounds complicated and expensive, but using an entity formation service guides you through the process so you know it was done right.


Some popular LLC formation services include:


IncFile - $0 plus state fees & free registered agent for 1 year!

ZenBusiness - Best for beginners. $0 plus state fees & free registered agent for 1 year!

Northwest - Best privacy protection. $39 plus state fees & free registered agent for 1 year!

Business name registration: After registering the business structure, you may need to register your business name. This process will vary depending on what business structure you pick. Sole proprietors and partnerships will often be required to register a “Doing Business As” (DBA), while corporations and LLCs register with the state during the formation process.

During this time, it’s also a good idea to check if the name you want is available as a web domain, even if you’re not ready to set up a website yet.

Related: Finding a domain name for your business

Obtain business licenses and permits: Depending on your location, there will likely be a variety of general licenses or permits needed before opening. This could include a business license, seller’s permit, and Employer Identification Number (EIN).

Related: What licenses does an eBay store need?

Step 5: Set Up the Store

Starting an eBay store is a straightforward process. Follow these steps to set up your store and begin selling online.

  1. Register as a seller on eBay: The first step is to register as a seller on eBay. Visit eBay’s website, fill in the required details, and submit the form.
  2. Choose a store subscription: eBay offers different subscription levels with various benefits. Study each option and decide which one best suits your needs.
  3. Design your store: Once you’ve chosen your store package, you can set up and design your store. This includes creating a store name, adding a logo, and customizing your store’s appearance.
  4. List your items: Finally, you can start listing items for sale. Make sure to provide detailed and accurate descriptions, use high-quality photos, and set prices.

Step 6: Source Products & Determine Fulfillment

After registering the business and setting up your eBay store, the next step is sourcing products to sell and establishing your fulfillment process. Here are some strategies and tips on how to effectively source products and set up fulfillment for your eBay business.

Sourcing products: There are various ways to source products for your eBay business. Here are some methods commonly used by successful eBay sellers:

  • Retail arbitrage: This method involves buying discounted products from other online or physical retail stores and selling them at a higher price on eBay.
  • Wholesale buying: You can purchase bulk inventory from wholesale platforms like Alibaba or manufacturers and distributors.
  • Trade shows: Attending trade shows, particularly ones in China, can provide you with access to a wide range of products and manufacturers.
  • Local auctions and estate sales: These events can be a great source of unique items that may fetch a good price on eBay.
  • Garage sales: Garage sales are another great place to find inventory. They are one of the easiest places to source, but it is a hard sourcing model to scale.
  • Drop shipping: Also known as product sourcing, drop shipping is when you buy stock from a supplier and work with them to send items directly to your buyers without ever handling the products yourself.

Setting up fulfillment: Fulfillment is another key step to starting an eBay store, and it refers to the process of storing, packing, and shipping the products you sell.

You have several fulfillment options for your eBay store. The first option is to handle the fulfillment yourself. This is a common choice for beginners and those with smaller operations. You’ll store, pack, and ship items from your home or a small storage unit.

Another option is to use a fulfillment service. These companies can store your inventory, pack and ship orders, and handle returns on your behalf. While there’s a cost to using these services, they can save you time and energy, allowing you to focus on other vital areas of your business like sourcing and marketing.

The third option is using eBay’s managed delivery service, where eBay handles storage, packing, and shipping for sellers. This keeps everything in-house and may offer convenience and peace of mind.

No matter which fulfillment method you choose, prioritize efficiency and customer satisfaction. Fast and dependable shipping can help you earn positive feedback and keep customers returning to your eBay store.

Step 7: Prepare to Launch!

Wrapping up the steps to start an eBay store, there are several additional tasks that may need to be addressed. These will vary by business owner, but here are some of the common things to think about:

Customer service: Having a plan to provide excellent customer service is an important consideration for any successful eBay store. This includes responding promptly to customer inquiries, resolving disputes, and soliciting feedback to improve your products and services.

Business insurance: Depending on the type of products you’re selling, you might need certain types of insurance. For example, if you’re selling handmade products, you might want to purchase product liability insurance. Also, if you have employees, you’ll need workers’ compensation insurance.

Setting up bookkeeping: You’ll need to set up accounting to handle daily transactions, taxes, and financial statements. This can involve hiring a bookkeeper or using accounting software like Wave Accounting (FREE) or Quickbooks.

Opening a business bank account: Separate your personal and business finances by opening a business bank account. This will make it easier to manage your business finances, especially at tax time.

Creating a marketing strategy: Even though the eBay marketplace brings in millions of buyers, you can be proactive and market your products by running paid ads on eBay, utilizing social media, and running promotions and discounts. Effective marketing can help you stand out from the competition and increase your sales.

Common Questions When Starting An eBay Store

How much does it cost to start an eBay store?

Starting an eBay store involves various costs, and the total initial investment can vary significantly based on your business model and scale. As a rough estimate, the average total cost to start an eBay store can range from $1,000 to $5,000.

The typical costs include:

Inventory: Inventory is typically the largest initial expense. The cost depends on your product type and quantity. For a modest start, expect to spend anywhere from $500 to $5,000 on initial inventory.

Location: If you need a physical space for inventory, consider the cost of initial deposits for renting a space. Starting an eBay store from your home requires minimal cost, but if you’re planning to rent a storage unit to store your inventory or lease an office or warehouse, be sure to budget for the initial deposit.

Equipment: Equipment costs, including a computer, printer, camera for product photos, and shipping materials, can range from $500 to $2,000, depending on the quality and quantity of the equipment.

Business registration: Registering your business can cost anywhere from $50 to $800, depending on the state and the type of business structure you choose.

eBay store subscription: eBay offers various subscription levels, from Basic to Enterprise. A basic store subscription starts at around $5 to $3,000 per month.

Insurance: Initial insurance costs, such as general liability insurance, can range from $500 to $2,000 annually, depending on your coverage needs.

Marketing: Initial marketing costs, including setting up a website, social media advertising, and eBay ads, can range from $200 to $1,000. This varies based on how aggressively you plan to market at the start.

How profitable is an eBay store?

The profitability of an eBay store can vary widely based on factors such as the type of products sold, the volume of sales, and the seller’s ability to manage costs. Here’s a basic example of how to estimate potential profitability:

Revenue: Let’s assume you sell 100 items per month at an average price of $50. This would result in a monthly revenue of $5,000 (100 items x $50/item)

Expenses: Costs associated with running an eBay store can include eBay fees, cost of goods sold (COGS), shipping costs, and marketing expenses. For example, if eBay fees are 10% of the selling price, COGS is $20 per item, shipping costs are $5 per item, and marketing costs are $500 per month, your total monthly expenses would be $3,500 [(10% x $5,000) + (100 items x $20/item) + (100 items x $5/item) + $500].

Profit: Subtracting your expenses from your revenue gives you your profit. In this example, your monthly profit would be $1,500 ($5,000 revenue – $3,500 expenses).

This is a simplified example, and actual results can vary. Other potential costs, such as taxes, insurance, and administrative expenses, are not included in this calculation.

What is the NAICS code for an eBay store?

The NAICS code for an eBay store is 454110.

The NAICS code (North American Industry Classification System) is a federal system to classify different types of businesses for the collection and reporting of statistical data.

Related: What is a NAICS code and how to find yours

Sources

  1. eBay ↩︎

How To Start An eBay Store

How To Start An eBay Store

Greg Bouhl

Greg Bouhl

Welcome! My name is Greg Bouhl, and I am a serial entrepreneur, educator, business advisor, and investor.

StartingYourBusiness.com is here because of the many clients I worked with who made decisions based on inaccurate and outdated information.

Starting a business is hard, but here you will find the practical tools, resources, and insider tips to help you successfully start a business.

If there is a question about starting a business or help finding a resource, I'm here to help!

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