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A Tidalwave Of Canoe & Kayak Rental Name Ideas

A Tidalwave Of Canoe & Kayak Rental Name Ideas

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A Tidalwave Of Canoe & Kayak Rental Name Ideas

A Tidalwave Of Canoe & Kayak Rental Name Ideas

If you’re struggling to name your canoe and kayak rental business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.

Let’s get started!

Related: How to start a kayak rental business

Also see: How to start a bike shop

Tips For Naming Your Canoe and Kayak Rental Business

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

  • Commonly misspelled words
  • Complex terms that are hard to spell
  • Words that have several pronunciations
  • Homophones like to, too, and two

Try to keep things as concise and simple as possible.

Since you’re opening a kayak rental business, it might make sense to use water or outdoors-related terms in the name. It may help to just start brainstorming terms, phrases, and words to get all your ideas down on paper.

A few examples of this could include; Adventure Water Sports, Mountain Paddlers, River & Adventure Toys, or Up A Creek Kayak Rental.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does.  You can either use the thesaurus function from your word processor or thesaurus.com to come up with additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Audience and Competition Uses

Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about kayaking.

There are quite a few places you can look to see what your customers (and competitors) are saying, including:

  • Facebook groups, posts, and stories
  • Forums related to the kayaking
  • Competitor websites, brochures, and flyers
  • Magazines or blogs

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

  • Beach Rentals of St. Augustine
  • Gulf Coast Kayaks
  • Kayaking in Florida
  • Whitewater of Georgia

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your kayak rental business down the road.

6. Incorporate Your Name

If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.

This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:

  • Bobby’s Kayak
  • Carver’s Kayak Rentals
  • Kayak Zac’s
  • Bills Kayaks

If you go this route, keep in mind it may make it harder to sell your kayak rental business later on.

List of Catchy Canoe & kayak rental Business Names

Here is a list of existing kayak rental business names that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure the name can be used.

  • 4 Corners Whitewater
  • A Kayak Shack
  • About Kayaks
  • Above Board Paddle Co
  • Action Water Sports
  • Adventure Center
  • Adventure Kayak Of Cocoa Beach
  • Adventure Kayak Outfitters
  • Adventure Mountain Sports
  • Adventure Water Sports
  • Adventures By The Sea
  • Adventures Kayaking
  • All Wet Sports
  • Almost Heaven Kayak Adventures
  • Aloha Kayak Co
  • American Outdoors
  • Balboa Kayaks
  • Bay Side Adventures
  • Bayfront Beach & Bike
  • Beach Rentals Of St Augustine
  • Beach River Kayak Rentals
  • Bear Traditional Kayaks
  • Big Fish Kayaks & Water Sports
  • Blackwater Canoe Rental
  • Blue Planet Kayak
  • Blue Sky Adventures
  • Blue Waters Kayaking
  • Boat Locker
  • Bobby’s Kayak
  • Bodega Bay Kayak
  • Boredom Killer Kayaks
  • Brew City Kayak
  • California Canoe & Kayak
  • Carver’s Kayak Rentals
  • Central Coast Kayaks
  • Central Florida Kayak
  • Cheap Rentals Mission Beach
  • Coastal Kayak & Sailing
  • Coastal Paddleboarding
  • Coastal Watersports
  • Crystal River Kayak Co
  • Descanso Beach Ocean Sports
  • Desert River Kayak
  • Dolphin Kayak Center
  • Earth Adventures Unlimited
  • Eco Paddlesportz
  • Econfina Creek Canoe Livery
  • Egin Lake Adventures
  • Enjoy Napa Valley
  • Fast Lane Sailing & Kayak Center
  • Fin Factory Kayak & Tackle
  • Florida Bay Outfitters
  • Florida Keys Kayak & Ski
  • Fluid Fun Canoe & Kayak Sales
  • Four Corners Riversports
  • Get Outside
  • Go Bananas Watersports
  • Go Kayak
  • Gulf Coast Kayaks & Paddle Boards
  • Hawaiian Paddle Sports
  • Hometown River Co
  • House Of Kayaks
  • Humboldt Bay Aquatic Center
  • Hunter Springs Kayaks & Tours
  • Idaho River Sports
  • Indian River Marina & Kayak
  • Island Outfitters
  • Island Style Watersports
  • Kayak Chicago
  • Kayak Fish & Supply
  • Kayak Hub
  • Kayak Power
  • Kayak Shack
  • Kayak St Augustine
  • Kayak Zak’s
  • Kayaking In Florida
  • Kayaks By Bo
  • Keys Kayak
  • King Kayak Hawaii
  • LA Jolla Sea Cave Kayaks
  • Lake Almanor Kayak Rentals
  • Lazy Dog Adventures
  • Lightning Kayaks
  • Liquid Fusion Kayaking
  • Liquid Surf & Sail Miami
  • Lisa’s Kayaks
  • Malibu Kayaks Of Florida
  • Maxx Rentals
  • Mountain Paddlers
  • Mr. Bill’s Kayaks
  • Naples Kayak Co
  • Ocean Paddlesports
  • Oceanside Dive & Kayak
  • Outside World
  • Ozark Kayak
  • Pack Rat Outdoor Center
  • Paddle Away Kayaks & Paddle
  • Paddle Hut
  • Pure Water Sports
  • Rent That Kayak
  • River & Adventure Toys
  • River Valley Kayaks
  • Riversport Kayaks
  • Sail & Kayak Shop
  • South Pacific Kayaks
  • Southwind Kayak Center
  • Sunjammers Watersports
  • Sunrise Mountain Sports
  • Surf & Ski Watersports
  • Sweetwater Kayaks
  • Tahoe Adventure Co
  • Up A Creek Kayak Rental
  • Up North Kayak Rentals
  • Urban Kayaks
  • Venture Quest Kayaking
  • Vibe Kayaks
  • Viking Kayak
  • Watertreks
  • West Coast Paddle Board Rentals
  • Whitewater Of Georgia
  • Wildcat Canoe & Kayak Too
  • Wilderness Way
  • Yosemite Bicycle & Sport

Is Your Canoe & Kayak Rental Name Available to Use?

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Can the business name be registered in your state?

If you plan to register your canoe & kayak rental business name as a corporation or LLC, each state requires a unique company name. 
This makes it important to search the Secretary of State’s name database in the state you plan to register to ensure your name isn’t already in use. 
In most states, sole proprietorships and partnerships are required to register a Doing Business As (DBA) or Assumed Name if they aren’t doing business under the owner’s full first and last name.  A few states require them to use a unique name, while others will let you pick just about any name you choose. 
Related: How to check business name availability in your state

Is your canoe & kayak rental name already trademarked?

When searching for a name for your new canoe & kayak rental business, you need to make sure your new name isn’t trademarked by someone else. If it is, you may not be allowed to legally use it.
Thankfully the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
Remember that if a name doesn’t show up in this search, it isn’t necessarily available. Every business has some limited protection through a common law trademark. This means another business can’t open up shop down the street with the same name, as this creates confusion for customers.  Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register your name with the USPTO.

Related: How to check for a trademark

Is a domain name available with your business name?

A domain name is your business’s digital address. With so many people researching online, it’s crucial to make sure your canoe & kayak rental business name is also available as a domain name. 

Website addresses aren’t as critical as the first two searches, but it’s still worth doing as a domain can cost as little as $10 to pick up. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

You can easily search for a domain using NameCheap’s domain name search tool. 

Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.

Related: How to create a logo for your business

Hopefully, you now have some ideas to name your kayak rental business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect kayak rental business name!


  • Greg Bouhl

    With over two decades as an entrepreneur, educator, and business advisor, Greg Bouhl has worked with over 2,000 entrepreneurs to help them start and grow their businesses. Fed up with clients finding and acting on inaccurate and outdated information online, Greg launched StartUp101.com to be a trusted resource for people starting a business.

A Tidalwave Of Canoe & Kayak Rental Name Ideas

A Tidalwave Of Canoe & Kayak Rental Name Ideas

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