210 Of The Strongest Personal Trainer Business Names
Considering there are more than 739,000 personal trainer businesses in the United States alone, it’s no surprise settling on a unique name when starting a personal trainer business can be challenging.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
What personal trainer business names are you allowed to use? How do you come up with something that represents your brand best? And what about business name best practices?
Related: How to start a personal trainer business
Also see: How to start a gym business
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available to register.
Let’s dive in!
Tips for Choosing the Perfect Personal Trainer Business Name
If you’re struggling with coming up with some personal training business name ideas, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Consider the Services You Plan to Offer
There are several types of services a personal trainer business can offer, so it’s worth considering those services when picking a name. Maybe you want to focus on exercise instruction or in-home training. Perhaps you’re considering offering other specialty services.
Add the different types of keywords for the services you want to offer to your brainstorming list. For a boost of creativity, expand the words around what your business does using the thesaurus from your word processor or thesaurus.com to come up with additional synonyms.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
2. Location-Specific Terms
Many personal trainer businesses are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
3. Avoid Business Names That Are Hard to Say or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique personal trainer business name is good, being too unique may not be good.
Keep your business name as simple and easy to remember as possible so potential customers can easily find you.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list.
Then, you can Google “words that start with F” to come up with a name like Future Fit or B for Best Body or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down as some of the more interesting ones may spark better ideas later.
5. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
6. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a personal trainer business could use an image of a fit person or a dumbbell and focus the name around the image.
Related: How to create a logo for your business.
7. Still Struggling? Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Catchy Personal Trainer Business Names
Here is a list of names from existing businesses that may help give you some creative personal trainer business name ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 101 Health Fitness
- 1614 Fitness & Aerobics
- 1st Choice Personal Training
- 1up Personal Training
- 26 Elite Training
- Ace Roots Fitness
- Achieve Personal Training
- Active Attention Strength Service
- Active Lifestyles Private Training
- Affordable Personal Trainer
- Alpha Omega Health Training
- American Grit Personal Training
- Anchor Fitness
- Anytime Fitness
- Apex Mobile Fitness
- Apex Personal Training Studio
- Ascend Performance
- Atomic Total Fitness
- Awareness 360
- Back In Power
- Back To Fitness
- Badass Mom Fitness
- Balanced Strength Training
- Bangin Body Training
- Be Healthy Personal Trainer
- Be Stronger Fitness
- Beach Body Wellness
- Better Bodies Personal Training
- Better Performance
- Big Ant Fitness Coach
- Blossom Fitness
- Bodies By Blevins
- Body Doc Personal Training
- Body Evolution Personal Training
- Body Firm
- Body Sculpting By Newman
- Body Shop Bootcamp
- Body Transformations Now
- Body Works Personal Training
- Boston Gym Guy Fitness
- Break The Bar
- Build By Ladyfit
- Cerebral Body
- Change Fitness
- Coastal Fitness Training
- Community Fitness
- Cook Performance & Nutrition
- Core Capacity Transformations
- Core Fitness Personal Training
- Core Fitness Trainers
- Core Progression
- Crunch Fitness
- Daily Apple Fitness
- Daily Grind Fitness
- Dana’s Total Fitness
- Dee’s Fitness Factory
- Defiance Personal Training
- Dragonfly Fitness and Training
- Dynamight Personal Training
- Elite Body Fitness
- Emerge Fitness Training
- Empower Personalized Fitness
- Envy’s Fitness Studio
- Epic Interval Training
- Essential Fitness
- Evolved Personal Training
- Exercise Coach
- Exercise Coach Boca Raton
- Fearless Fitness
- Fierce Fitness Programs
- Fi
- tme
- Find the Core Fitness
- Fit 4 Duty Personal Training
- Fit 4 Lyfe
- Fit Body Boot Camp
- Fit By July
- Fit For Personal Training
- Fit L1fe
- Fit Lab
- Fit One Personal Training
- Fit Personal Training
- Fitness Balanced
- Fitness Bootcamp
- Fitness By Design
- Fitness Friend Wellness
- Fitness Journey
- Fitness Republic
- Fitness Strong
- Fitness Trainer
- Fit-Tastic Personal Training
- Flex Fitness
- Flexed Personal Training
- Foothill Fitness
- Fowler Personal Training
- Freedom Fit
- Functional Training
- Functional Fitness STL
- Get Fit With King
- Golden Physique
- Golden Total Fitness
- Great Bodies
- Hardcore Fitness
- Healthy Fitness Personal
- Healthy On You Coaching
- Hidden Physique Personal Training
- Hot Mix Yoga
- I Try Fitness
- In-Home Personal Training
- Inner Evolution Fitness
- Inner Strength
- Insane Workouts
- Inspiration Fit
- Integrated Fitness
- Iron Girl Personal Training
- Iron Jox
- Ivyphysique
- J D Strength
- Kayla Ward Fitness
- Kenmore Barbell & Fitness
- Kinetics Personal Training
- Legacy Fitness
- Let’s Go Beefit
- Life Fitness
- Limitless Fitness Training
- Lionheart Personal Training
- M O V E Today
- Max Cardio & Fitness
- Maxx Effort Personal Training
- Mega Fitness Training
- Mesa Personal Training
- Mindful Body Fitness
- Miss Guided Fitness
- Missfit Personal Training
- Mission Fitness
- Mitsy’s Fit By Choice
- Motion Athletic Fit
- Motivation Movement
- Move Fitness & Training
- Movement Studio
- Mpower Fitness Coaching
- Muscle Force Personal Training
- My Personal Trainer
- Nerdy Girl Fitness
- New Moon Fitness
- Next Level Fitness
- Nimble Fitness
- Nimble Monkey Fitness
- NJ Fitness Factory
- Now It’s Personal Training
- Old Spartan Fitness
- One Way Personal Trainer
- Optimal Body
- Peak Strength & Fitness
- Personal Fitness Training
- Personal Power
- Personal Training By Maria
- Pivotal Personal Training
- Plus Size Fitness
- Prairie Heart Fitness
- Prime Fitness Training
- PrimeTime Personal Training
- Professional Home Fitness
- Progressive Personal Training
- Pulse Personal Training
- Pure Fitness
- QT Fitness
- QuickHIT Fitness Lab
- Raise The Bar Fitness
- Reaction Personal Fitness
- Red Mountain Personal Training
- Reflex Fitness & Conditioning
- Round To Fit
- Savage Personal Training
- Sculpt Fitness Brent Wilssens
- Serenity Health Training
- Shred Fitness
- Simple Solutions Fitness
- Snow AthleticTraining
- Soldier Fit
- Soul Fit
- Stone Strength Systems
- Strength In You Fitness
- Superhuman Project
- The Fitness Edge Personal Training
- The Grind Fitness and Sports Performance
- The Training Spot
- Titan Fitness Studios
- Toned Body Sculpting
- Toned N Fit
- Top Notch Training
- Total Body Training
- Total Results Training
- Train To Gain Fitness
- Train To Perform
- Train With V
- Trainer J Fitness
- Training In The Bay
- Training Loft
- Transformed Personal Training
- True Fitness Personal Training
- Ultimate Condition Fitness
- Urban Active Fitness
- Valley Family Fitness
- Victoria’s Transformation
- Victory Fitness Center
- Vitality Personal Training
- Wild Fitness
- Your Better Body Image
- Your Perfect Workout
- Zen Fitness
Is Your Personal Trainer Business Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the name be registered?
If you plan to register your personal trainer business name as a corporation or LLC, each state requires a unique company name.
This makes it important to search the Secretary of State’s name database in the state you plan to register to ensure your name isn’t already in use.
In most states, sole proprietorships and partnerships are required to register a Doing Business As (DBA) or Assumed Name if they aren’t doing business under the owner’s full first and last name. A few states require them to use a unique name, while others will let you pick just about any name you choose.
Related: How to check business name availability in your state
Is your personal trainer name already trademarked?
When searching for a name for your new personal trainer business, you need to make sure your new name isn’t trademarked by someone else. If it is, you may not be allowed to legally use it.
Thankfully the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
Remember that if a name doesn’t show up in this search, it isn’t necessarily available. Every business has some limited protection through a common law trademark. This means another business can’t open up shop down the street with the same name, as this creates confusion for customers. Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register your name with the USPTO.
Related: How to check for a trademark
Is a domain name available with your business name?
A domain name is your business’s digital address. With so many people researching online, it’s crucial to make sure your personal trainer business name is also available as a domain name.
Website addresses aren’t as critical as the first two searches, but it’s still worth doing as a domain can cost as little as $10 to pick up. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.
You can easily search for a domain using NameCheap’s domain name search tool.
Hopefully, you now have some good name ideas on your shortlist for naming your personal trainer business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect personal trainer business name!