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102 Towing Company Name Ideas That Will Hook Customers

102 Towing Company Name Ideas That Will Hook Customers

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102 Towing Company Name Ideas That Will Hook Customers

102 Towing Company Name Ideas That Will Hook Customers

Considering there are more than 51,000 towing companies in the United States alone, it’s no surprise settling on a unique name when starting a towing business feels impossible. 

Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.

Are all the good towing company names already taken? How do you come up with something fresh? And what about business name best practices? 

Related: How to start a towing company

Also see: How to start an auto repair business

If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available across the board. 

Let’s dive in!

Tips for Choosing the Best Towing Company Name

If you’re struggling to choose a company name for your towing company, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business. 

From there, you can narrow down the list and cross off ideas you don’t like. 

Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision. 

1. Consider the Services You Plan to Offer

There are several types of towing companies, so it’s essential to consider the services you plan to offer. Maybe you want to focus on passenger car towing or roadside assistance. Perhaps you’re considering offering other specialty services in addition to towing, such as auto repair. 

Add the different types of services you want to offer to your brainstorming list. 

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road. 

2. Location-Specific Terms

Many towing companies are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name. 

You can consider things like:

  • City nicknames
  • Neighborhoods
  • Regions or states
  • And descriptive terms

However, consider what happens if you expand outside your intended coverage area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. 

3. Avoid Business Names That Are Hard to Pronounce or Spell

Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words. 

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters.  While having a unique tow truck business name is good, being too unique may not be so good. 

Keep your business name as simple and easy to remember as possible so potential customers can easily find you. 

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names. 

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list. 

Then, you can Google “words that start with R” to come up with a name like Roadside Rescue or A for Auto Ambulance or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.” 

It can be time-consuming, but it’s an excellent place to start. 

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with.  Just write them all down as some of the more interesting ones may spark better ideas later.

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well. 

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small. 

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a tow truck company could use an image of a tow truck or broken down car and focus the name around the image.

Related: How to create a logo for your business

7. Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business. 

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future. 

List of Catchy Towing Business Name Ideas

Here is a list of some of the best tow truck company names from existing businesses that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure they can be used.

  • 10-4 Tow Of Long Beach
  • 24 Hours Truck Trailer Towing
  • A & C Towing
  • A Friendly Tow 
  • A Personal Touch Towing
  • A Plus Tow & Transport
  • A Secure Towing 
  • A1 Towing & Auto Lockout
  • Accident Towing
  • Ace Towing
  • Acme Towing
  • Act Towing & Recovery
  • Airport Towing
  • All American Road Service
  • All American Towing
  • All Pro Tow
  • ASAP Roadside Service
  • Auburn Express Towing
  • Autoworks Towing & Recovery
  • Beantown Towing
  • Best Towing
  • Best Wrecker Service 
  • Big Rig Service & Towing
  • Birmingham Towing & Recovery
  • Bob The Tow Truck Driver
  • Brady Bros Towing
  • Broward Towing & Recovery
  • Buckhead Towing
  • Bugs Towing
  • Bulldog Towing & Repair Shop
  • Camel Towing
  • Care Towing
  • Century Towing Express
  • City Tow Company
  • City Towing
  • Cloverdale Tow
  • Dealer’s Towing
  • Desert Valley Towing
  • Eastway Towing
  • Easy Towing
  • Empire Towing
  • Evergreen Towing
  • Exclusive Fleet Service 
  • Executive Towing
  • Express One Towing
  • Extreme Towing
  • EZ Towing
  • Family Towing Miami
  • First Rate Towing
  • Florida’s Towing
  • Golden Star Towing Service
  • Haul It All Towing
  • Heart Of Arkansas Towing
  • Heartbeat Towing
  • Heavy Tow 
  • Helpful Hands Towing
  • High Point Towing
  • Hook & Book Towing
  • Hyatt Recovery & Towing
  • I-55 Towing & Recovery Service
  • Joe’s Tow Service
  • Johnboy’s Towing
  • KC Towing
  • Kickstand Transport & Towing
  • Liberton Towing
  • Liberty Towing 
  • Lloyd’s 24/7 Towing & Recovery
  • Lone Star Towing
  • Lonestar Towing
  • Mesa Tow Truck Co
  • Mobile Fleet Service
  • Myers Towing
  • Norcal Road Support
  • Norcross Tow N Go
  • Optimum Towing
  • Palmdale Fast Towing
  • Phillips Brothers Towing
  • Phoenix Towing Service
  • Ready Set Tow
  • Reliance Towing
  • Rescue Towing
  • Roadside Assistance El Paso
  • Royal Towing
  • Rush Automotive & Towing
  • Safeway Roadside Service
  • Same Day Towing
  • Seamless Tow
  • Sky Towing
  • Sunshine Towing
  • Talon Transport 
  • Tim’s Wrecker & Road Service
  • Top Notch Towing
  • Towing El Paso
  • Towing Service Fort Lauderdale
  • Towmedic Transport
  • Town Towing
  • Towtruck Co
  • Tracked Tow
  • Truck Breakdown Assistance
  • Truster Towing
  • Ultimate Towing
  • Wito Speed Towing

Is Your Towing Name Available to Use?

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through some of the more common ones. 

Can the business name be registered in your state?

If you plan to register your towing business name as a corporation or LLC, each state requires a unique company name. 
 
This makes it important to search the Secretary of State’s name database in the state you plan to register to ensure your name isn’t already in use. 
 
In most states, sole proprietorships and partnerships are required to register a Doing Business As (DBA) or Assumed Name if they aren’t doing business under the owner’s full first and last name.  A few states require them to use a unique name, while others will let you pick just about any name you choose. 
 
Related: How to check business name availability in your state

Is your business name already trademarked?

When searching for a name for your new towing company, you need to make sure your new name isn’t trademarked by someone else. If it is, you may not be allowed to legally use it.
 
Thankfully the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
 
If your name is available and you want to protect it from being used by anyone else, you can register your name with the USPTO.

Related: How to check for a trademark

Is a domain name available with your business name?

A domain name is your business’s digital address. With so many people researching online, it’s crucial to make sure your towing service name is also available as a domain name. 

Website addresses aren’t as critical as the first two searches, but it’s still worth doing as a domain can cost as little as $10 to pick up. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

You can easily search for a domain using NameCheap’s domain name search tool. 

Hopefully, you now have some good name ideas for your towing company. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect towing company name! 

102 Towing Company Name Ideas That Will Hook Customers

102 Towing Company Name Ideas That Will Hook Customers

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