If you’re struggling to name your gift basket business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.
Related: Gift Basket Industry
Tips For Naming A Gift Basket Business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about how to narrow things down and land on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
That said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Say or Spell
Voice-to-text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Gift-Related Terms
Since you’re opening a gift basket business, using gift or holiday-related terms in the name might make sense, especially if you’re feeling stuck. It may help to start brainstorming terms, phrases, and words to get all your ideas down on paper.
Examples could include Abundant Baby Baskets, Fruit Baskets Galore, or Sweet Scents Gift Baskets.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. What’s Your Specialty?
Do you specialize in a particular genre or niche? Maybe you focus on wine, cheese and crackers, candy, or chocolate. Or maybe you want to focus on holidays like Valentine’s Day or Mother’s Day.
Regardless of your specialty, consider alluding to it in the name of your business.
5. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about buying gifts.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the gift basket business industry
- Competitor websites, brochures, and flyers
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
List of Creative Gift Basket Business Names
Here is a list of existing gift basket business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure the name can be used.
- 1 Happy Basket
- A Basket Of Love
- A Unique Designer Gift Basket
- Abundant Baby Baskets
- Angel Of Love Baskets & Gifts
- Any Occasion Baskets
- Any Occasion Gift Basket
- Archangel Gift Baskets
- Bad Boys Basket
- Basket & Caning Cottage
- Basket & Things
- Basket Brigade Florida
- Basket Buddy
- Basket Lady
- Basketcase
- Basketful Co
- Baskets & Bows
- Baskets Beyond Borders
- Baskets By Eileen
- Baskets Just For U
- Baskets Of Hope
- Beautiful Baskets By Jae
- Better Basket Business
- Beyond Baskets & Moore
- Big Blue Basket
- Blessed Creations
- Blessing Basket
- Bowtique Baskets
- Brown Basket
- Build-A-Basket By Tammy
- Carla’s Basket & More
- Cascadia Gift Baskets
- Catchy Gift Baskets
- Center Street Gift Baskets
- Charming Treasure
- Clock Tower Gifts
- Confetti’s Gift Baskets
- Creative Creations & More
- Cup Of Hope Baskets & Gifts
- Danville Basket Brigade
- Delightful Baskets
- Dem’Unique Baskets & Boutique
- Dorm Baskets
- Elite Baskets & Gifts
- Enchanted Baskets
- Every Basket Counts
- Food Baskets
- Fruit Baskets Galore
- Fryer Basket
- Gift Basket Company
- Gift Basket Express
- Gift Basket Galore
- Gift Basket Treasures
- Gift Baskets By Sasha
- Gift Baskets Galore
- Gift City
- Gift Corner
- Gift Secret
- Gifting Tree
- Gifts Of Blessings
- Glorious Gift Baskets
- Happy Bites Gifts & Baskets
- Happy Place
- Heavenly Basket
- High Five Gifts
- High Note Gifts
- I Love Gifts
- Island Basket
- Kindness In A Basket
- Louisiana House Of Baskets
- Magic Basket America
- Memphis Gift Basket
- Moments In Time
- Momma’s Basket
- My College Crate
- Napa Valley Gift Baskets
- Naturally Inspired Gifts
- Open Basket
- Passion Play Gift
- Perfect Day Gift Basket
- Perfect Present
- Pink Basket
- Pixie Dust Gift Baskets
- Posh Presents
- Precious Memories
- Pretty Parcel
- Rita’s Baskets & More
- Shiny Gift
- Simple Pleasures Gift Baskets
- Sonia’s Gift Baskets By Design
- Special Days Gift Baskets
- Spice Spirit
- Spiritual Peace Gift Baskets
- Sweet Scents Gift Baskets
- Tasteful Thoughts
- The Gift Fairy
- The Gift Spot
- Uncommon Goods
- Valentine Baskets & Gifts
- VIP Gifts & Baskets
- Vogue Gift Baskets
- Warm Heart Gift Baskets
- Wicker & Wire
- Willow Tree Gifts
- Wire Basket
- Wishing Well Gift Baskets
- Your Heart Will Heal Baskets
Is Your Gift Basket Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Hopefully, you now have some ideas to name your gift basket business. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect gift basket business name!
