Axe Throwing Business Overview

An axe throwing business provides a recreational facility where customers throw axes at wooden targets in dedicated lanes. These facilities combine entertainment with skill-building in a controlled, safe environment.

The business models commonly used in the axe throwing industry include:

• Fixed Location Model: A permanent facility with multiple throwing lanes, safety equipment, and often includes food and beverage service
• Mobile Setup Model: Transportable axe throwing units that can be set up at events, festivals, and private parties

Related: Checklist To Start A Business

How Do Axe Throwing Businesses Make Money?

Axe throwing businesses generate income through various customer experiences and additional services that enhance the throwing experience.

The revenue sources for axe throwing establishments vary based on their setup and location, but typically include several income streams.

• Walk-in Sessions: The largest source of revenue comes from individual customers or small groups who visit without reservations. This generates consistent income because it attracts both first-time throwers and repeat customers who enjoy casual practice.
• Large Group Events: Revenue from corporate events, team building sessions, and private parties where multiple lanes are reserved for an extended period.
• Coached Sessions: Income from providing instruction and guidance through certified axe throwing coaches who teach proper techniques and safety protocols to groups.
• League Memberships: Regular income from organized axe throwing leagues where members pay recurring fees to participate in weekly competitions and tournaments.
• Food and Beverage Sales: Additional revenue is generated by selling drinks, including alcoholic beverages where licensed, and food items to customers during their sessions.
• Merchandise: Income from selling branded items such as t-shirts, hats, and actual throwing axes to customers.
• Competition Entry Fees: Revenue from hosting and organizing axe throwing tournaments and championships where participants pay to compete.

Industry Statistics

Axe throwing centers provide recreational entertainment through supervised axe throwing activities in dedicated facilities. This industry falls under NAICS code 713990, All Other Amusement and Recreation Industries.

Here are some statistics that show what’s happening in the axe throwing industry.

Axe Throwing Industry Size & Growth: The axe throwing industry generated $329.2 million in revenue last year. The industry has shown steady progress with an annual growth rate of 1.4% over the past five years. Growth predictions remain positive based on increasing consumer spending on recreational activities and rising interest among younger demographics, particularly those under age 44. (IBISWorld)

Axe Throwing Profit Margin: Profit margins in the axe throwing industry average 11.4% of revenue. This figure accounts for typical operating costs including equipment maintenance, facility overhead, and labor expenses. (IBISWorld)

Costs To Start an Axe Throwing Business

Starting an axe throwing business could cost between $80,000 and $250,000. The range varies widely depending on factors like location size and local real estate costs.

Here are some of the main costs to consider when starting an axe throwing business:

Location and Build-Out: A suitable commercial space usually requires a significant upfront investment covering the first and last month’s rent plus a security deposit. The space needs proper renovations to install throwing lanes, safety barriers, and target areas. Most businesses need 2,500-5,000 square feet to accommodate multiple lanes and customer areas.

Equipment and Supplies: Opening an axe throwing facility requires purchasing multiple sets of throwing axes, target boards, and safety equipment. Each lane needs several axes of varying weights, plus replacement axes. Target boards need regular replacement, so having extra inventory on hand is necessary.

Safety Infrastructure: Chain link fencing or wooden barriers between lanes, proper lighting, rubber floor mats, and protective gear for customers must be installed. The setup must meet local safety regulations and insurance requirements.

Point of Sale System: A computerized system to handle bookings, waiver management, and payment processing is needed. This includes computers, tablets, printers, and software licenses for managing operations.

These estimates are rough guidelines, and actual startup costs will vary. Location choices, equipment quality, and facility size all affect the final investment amount needed.