Dog Training Business Overview
Many people who own dogs do not know how to train them or don’t have the time. Dog trainers will train customers’ dogs in their homes or commercial spaces individually or as part of a class. Dog trainers train not only the canine but also the owner on how to reinforce good, positive dog behavior and reduce unwanted behavior. Some dog trainers specialize in certain types of dog training, including puppy, obedience, socialization, or service dog training.
Dogs receive instruction in basic obedience commands such as sit, stay, and come, along with leash walking and proper greeting behaviors. Trainers also address common behavioral problems like excessive barking, jumping on people, and pulling on the leash. Service dog trainers prepare animals to assist people with disabilities by teaching task-specific commands and appropriate public behavior.
The business models that are most common in the dog training industry include:
- Private Training Model: One-on-one sessions at the client’s home or training facility
- Group Class Model: Multiple dogs and owners learning together in a structured class setting
- Board and Train Model: Dogs stay at the training facility for intensive training programs
- Online Training Model: Virtual sessions and digital training programs delivered remotely
Related: Checklist To Start A Business
How Do Dog Training Businesses Make Money?
Dog training businesses generate their main income through selling training sessions and programs. Clients pay for packages of private lessons, group classes, or board-and-train programs. Training sessions typically last 30-60 minutes for private lessons and 4-8 weeks for group classes. Prices vary based on the type of training, with private sessions commanding higher rates than group classes. Board-and-train programs, where dogs stay at the facility for extended training, represent the highest-priced service option.
Additional revenue sources for dog training businesses include:
- Training supplies and equipment sales such as leashes, training collars, and treats
- Behavior consultation services where trainers assess dogs and create customized training plans
- Digital training products, including online courses and video tutorials
- Service dog certification programs that prepare dogs for assistance work
- Training workshops and seminars for dog owners and aspiring trainers
Industry Statistics
Pet training services work to improve animal behavior through teaching commands, modifying unwanted behaviors, and developing social skills. This industry operates under NAICS code 812910, Pet Care (except Veterinary) Services. Here are some important numbers about this industry.
Pet Training Industry Size & Growth: The pet training industry generates $2.7 billion annually and has grown by 2.9% annually over the past five years. Growth is projected to rise by 6.2% through 2028 as pet ownership rises and more families now view pets as part of their household (IBISWorld).
Number of Pet Training Businesses: There are 34,181 pet training businesses operating across the market. The industry consists mainly of small independent trainers and local training facilities. No single company holds a significant portion of the market share, making it accessible for new business owners to enter (IBISWorld).
Pet Training Business Profit Margin: Pet training businesses typically see profit margins between 15% and 25% of revenue after accounting for operating costs, supplies, and overhead expenses.
Startup Stories
Also See: Ideas for Naming a Dog Training Business
Costs To Start a Pet Training Business
Starting a pet training business typically costs between $500 and $15,000. The lower end represents businesses operating from home or providing mobile services, while the higher end includes those with dedicated training facilities.
There are many expenses involved with starting a pet training business, but here are some of the more expensive items to plan for:
Certification and Education: While optional, training certification programs range from $500 to $2,000. Being a certified trainer makes you more credible in the eyes of your customers and provides proper training to handle pets and owners in the best manner possible. Popular certification programs include the Certification Council for Professional Dog Trainers (CCPDT) and the Association of Pet Dog Trainers (APDT).
Training Equipment: Initial equipment costs run from $100 to $2,000. This includes training leads, collars, clickers, treat pouches, crates, barriers, agility equipment, and demonstration tools used during training sessions.
Training Facility: If you operate from a dedicated facility, expect costs between $3,000 to $8,000. This covers lease deposits, basic renovations for safety, floor matting, barriers, and classroom setup.
These costs are estimates and will change based on location, business size, and services offered.