Microblading Business Overview
Microblading is a semi-permanent cosmetic tattooing technique that creates natural-looking eyebrows by implanting pigment under the skin. Artists use fine needles to draw individual hair-like strokes that blend with existing eyebrow hair. The results typically last between 12-24 months, depending on skin type and aftercare. The procedure enhances or reconstructs eyebrows for clients who have thin, sparse, or missing brows due to aging, medical conditions, or personal preference.
Starting a microblading business requires proper training, certification, and compliance with local health department regulations. Most areas require blood-borne pathogen certification and adherence to strict sanitization protocols to maintain a safe environment for clients.
The most common business models in the microblading industry include:
- Independent Artist Model: A solo practitioner who rents space or works from home, providing one-on-one services to clients
- Salon Integration Model: Microblading services offered within an existing beauty salon or spa
- Training Academy Model: Combining client services with teaching programs for aspiring microblading artists
- Medical Partnership Model: Working alongside medical professionals in dermatology offices or medical spas
Related: Checklist To Start A Business
How Do Microblading Businesses Make Money?
Microblading businesses earn their primary income by performing eyebrow enhancement procedures, with pricing ranging from $400 to $800 per initial service. Each client booking generates revenue through a two-part process: an initial session and a mandatory touch-up appointment 4-6 weeks later. The complete service takes 2-3 hours for the initial session and 1-2 hours for the touch-up, allowing artists to schedule multiple clients per day.
Industry Statistics
Permanent makeup procedures fall under NAICS code 812199: Other Personal Care Services. The beauty enhancement industry, through cosmetic tattooing, provides lasting solutions for eyebrow enhancement, scar camouflaging, and facial feature definition. Here are some statistics that show the current state of the microblading industry.
Microblading Industry Size & Growth: The permanent makeup industry generated $142.9 million in revenue last year. The industry has demonstrated strong performance and is expected to reach $277.8 million within eight years, with a projected annual growth of 7.8%. This growth stems from increasing demand for semi-permanent cosmetic solutions and rising acceptance of cosmetic enhancement procedures. (Fortune Business Insights)
Microblading Profit Margin: Independent microblading artists and clinics typically maintain gross profit margins between 65% and 75%, with net profit margins ranging from 25% to 35% after accounting for overhead costs, supplies, and operating expenses.
States with Most Microblading Businesses: The highest concentration of microblading businesses exists in regions with large urban populations. New York City and Miami have shown particularly strong adoption rates of permanent makeup services, with significant growth in both markets. California, Florida, and Texas maintain the highest number of registered permanent makeup practitioners and specialty clinics. (Bureau of Labor Statistics)
Startup Stories
Costs To Start a Microblading Business
Starting a microblading business typically costs between $15,000 and $35,000. These costs can be lower for home-based operations or higher for those opening in prime retail locations.
There are various expenses involved in opening a microblading business, but here are some of the larger costs to plan for:
Training and Certification: Professional microblading training programs range from $4,000 to $7,000. This includes basic and advanced technique courses, blood-borne pathogen certification, and health department requirements. Most programs provide starter kits with basic supplies as part of the training package.
Equipment and Supplies: Initial equipment purchases typically cost between $3,000 and $6,000. This includes microblading tools, pigments, numbing agents, disposable supplies, sterilization equipment, and proper lighting. Many suppliers offer complete starter packages that include all necessary items for beginning practitioners.
Treatment Space: Setting up a treatment room costs between $5,000 and $15,000. This includes a professional treatment bed, proper lighting, storage cabinets, and specialized furniture. For those renting space in an existing salon, costs may include security deposits and the first month’s rent.
Insurance: Professional liability insurance and general business insurance typically cost between $1,500 and $2,500 annually. Coverage should include protection against potential adverse reactions or complications from procedures.
These numbers represent general estimates, and actual costs will vary. The final amount depends on location, equipment quality, and business setup choices.
Resources:
American Academy of Micropigmentation
Society of Permanent Cosmetic Professionals