Trampoline Park Business Overview
Indoor trampoline parks have brought the backyard trampoline to a whole new level. These parks feature multiple trampolines surrounded by safety padding, essentially creating a “floor” that’s made for bouncing and jumping. These parks typically market to kids and families, giving children a safe way to play for hours on end. They also create a valuable social activity, allowing kids to meet other children as they play and making an ideal environment for birthday parties and get-togethers.
These parks have quickly grown from trampoline-only facilities to more involved businesses. Many now combine trampoline centers with other activities, like laser tag, rock climbing wall, or fitness classes. While trampoline parks still market heavily toward kids, they’re enjoyed by teens and adults, too. They are safer than backyard trampolines, large enough for plenty of people to enjoy them at once, and they provide quite the athletic workout.
The main business models found in this industry include:
- Independently Owned: Facility that serves its local community with trampoline activities and programs.
- Franchise Model: Operating under an established trampoline park brand name, such as Sky Zone or Altitude Trampoline Park, with proven systems and marketing support.
Related: Checklist To Start A Business
How Do Trampoline Parks Make Money?
Trampoline parks operate on a time-based pricing structure, selling jump time in blocks ranging from 30 minutes to several hours. Many facilities use digital booking systems that allow customers to reserve their jump times in advance, helping to manage capacity and staffing needs. The pricing often varies by day of the week and time of day, with premium rates during peak hours and discounted rates during slower periods.
The income sources for trampoline parks range from basic admission to additional services and products. Common revenue sources include:
- Admission Fees: The primary source of income comes from selling jump time to customers. This typically generates the highest percentage of revenue because it represents the core service that brings people to the facility. Most parks price their admission based on duration, with common time blocks being one or two hours, and use electronic wristbands or cards to track jump time.
- Membership Plans: Offering memberships or season passes encourages repeat visits and provides consistent income. These plans often include perks like discounts on events or merchandise.
- Party and Event Packages: Hosting birthday parties, corporate events, or school field trips generates significant revenue. Packages may include reserved areas, catering, and added attractions like private instructors or games.
- Food and Beverage Sales: Many parks operate on-site cafes or snack bars, selling drinks, snacks, and meals to customers during their visit.
- Merchandise Sales: Selling branded merchandise, such as socks, T-shirts, or water bottles, adds an additional revenue stream and promotes the park’s brand.
- Fitness Classes and Camps: Parks may offer structured programs, such as trampoline fitness classes or seasonal camps, appealing to those interested in health or skill development.
- Arcade or Additional Attractions: Some parks diversify with arcade games, climbing walls, or VR experiences, creating more opportunities to generate income from visitors.
Industry Statistics
Trampoline parks operate under NAICS code 713990 – All Other Amusement and Recreation. Here are some statistics that show what’s happening in this growing industry.
Trampoline Park Industry Size & Growth: The trampoline park industry generated revenue of $750.4 million in the past year. The industry has shown steady performance with a 1.0% average annual growth rate over the past five years. Growth is expected to continue at a similar pace as parks add new attractions and technology upgrades to attract visitors. The increasing focus on family entertainment and active recreation activities supports ongoing expansion in this sector. (IBISWorld)
Number of Trampoline Parks: There are 378 trampoline park businesses operating facilities across the country. The industry remains relatively fragmented, with no single company holding a dominant market share position. This structure allows room for both independent operators and franchise locations to establish successful operations in various markets. (IBISWorld)
Trampoline Park Profit Margin: The average profit margin for trampoline parks is 12.9% of revenue. This figure accounts for operating costs, including facility maintenance, safety equipment, staffing, and insurance expenses. (IBISWorld)
Startup Stories
Also See: Ideas for Naming a Trampoline Park
Costs To Start a Trampoline Park
Starting a trampoline park with a leased facility could range between $500,000 to $1.2 million, while purchasing a facility increases the initial investment to $1.5 to $3 million.
Here are some of the main costs to consider when starting a trampoline park:
Building and Location: For leasing, initial costs include first and last month’s rent plus security deposit, ranging from $20,000 to $50,000 for a 15,000-30,000 square foot commercial space. Renovations to meet building codes, safety requirements, and customer amenities could range from $150,000 to $300,000. If purchasing, commercial property costs range from $1 million to $2 million plus renovation expenses.
Equipment: Trampoline systems, including frames, springs, padding, and safety netting, make up the largest expense. A complete setup with installation ranges from $200,000 to $500,000, depending on the facility size and number of jump zones.
Insurance: Initial premium payments for specialized commercial liability insurance coverage typically range from $40,000 to $75,000 for the first year.
Safety Systems: Required safety equipment, including monitoring systems, foam pit materials, and emergency equipment, ranges from $50,000 to $100,000.
These costs are estimates and will vary based on size and location.