The NAICS code 722515 is specifically designated for “Snack and Nonalcoholic Beverage Bars,” which includes establishments primarily engaged in preparing and serving snacks and nonalcoholic beverages for immediate consumption. This code is often used to classify ice cream shops, as they fall under the category of snack bars that serve frozen desserts.

Definition: NAICS code 722515 encompasses establishments primarily engaged in preparing and serving snacks and nonalcoholic beverages. These establishments may offer a variety of snacks, such as ice cream, frozen yogurt, smoothies, milkshakes, coffee, tea, baked goods, sandwiches, and other light food items. The primary focus is on providing immediate consumption options in a casual dining environment.

Key Activities:

1. Preparing Snacks and Nonalcoholic Beverages: This includes the production, assembly, and preparation of a range of snack items, including ice cream, frozen desserts, beverages, sandwiches, and other light food items.
2. Serving Customers: Ice cream shops under this NAICS code provide a service-oriented environment where customers can order and receive their snacks and beverages for immediate consumption. This may involve counter service, self-service, or a combination of both.
3. Creating Menus: Establishments develop menus that feature a variety of snack options, including different flavors of ice cream, toppings, mix-ins, and accompanying nonalcoholic beverages. Menu development also involves pricing strategies and seasonal offerings.
4. Customer Seating: Snack bars may offer seating areas where customers can enjoy their snacks and beverages in a casual dining setting. Seating arrangements can vary, including indoor seating, outdoor patios, or seating at counters or booths.
5. Retail Sales: In addition to serving snacks and beverages for immediate consumption, some ice cream shops may have retail sections where customers can purchase pre-packaged items, such as pints of ice cream, ice cream cakes, or branded merchandise.

Relevant Exclusions: NAICS code 722515 specifically focuses on snack and nonalcoholic beverage bars. It does not include establishments primarily engaged in activities such as full-service restaurants, bars, or establishments primarily focused on the sale of alcoholic beverages.

Importance: The NAICS code classification provides a standardized way to identify and categorize ice cream shops and similar establishments within the broader food service industry. It helps in collecting and analyzing statistical data, market research, industry benchmarking, and regulatory compliance. The NAICS code 722515 allows for better understanding and comparison of businesses operating in the snack and nonalcoholic beverage bar sector.

By using the appropriate NAICS code, ice cream shop owners, industry professionals, government agencies, and researchers can access industry-specific data, track trends, and gain insights into the performance of this segment within the larger food service industry. It also aids in targeted marketing, business planning, and identifying potential competitors and market opportunities.