There are more than 65,000 pool cleaning companies in the United States alone. So, it’s no surprise that settling on a unique name when starting a pool cleaning company is impossible.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
Are all the good names already taken? How do you come up with a creative name? And what are the legal requirements for using a name?
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available to register.
Learn more about the pool cleaning industry
Tips for Choosing the Perfect Pool Cleaning Company Name
If you’re struggling to choose a name for your pool cleaning company, one of the best things to do is just start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Location-Specific Terms
Many pool cleaning companies are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand to different locations or provide pool cleaning services outside your initial service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
2. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique pool service business name is good, being too unique may not be so good.
Keep your business name as simple and easy to remember as possible so potential customers can easily find you.
3. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with P” to come up with a name like Pure Pools or Beautifully Blue or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorming list while you’re at it. Try not to overthink the names you come up with. Just write them all down, as some of the more interesting ones may spark better ideas later.
4. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
5. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a pool cleaning company could use an image of a pool or a palm tree and focus the name around the image.
Related: How to create a logo for your business.
6. Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Catchy Pool Cleaning Business Names
Here is a list of existing pool cleaning company names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
- 911 Pool Aid
- A A A Pool Medics
- A Plus Pool Renew
- AAA Pool Tile Cleaning
- Absolute Pool Cleaning & Service
- Ace Pool Service
- Affordable Pool & Spa
- Alamo Pool Solutions
- All Weather Pool Care
- Americas Commercial Pool Service
- Aqua Bob’s Pool Service
- Aqua Clean & Alkaline
- Aqua Clean Pool Service
- Aqua Clear Pools
- Aqua King Pool & Spa
- Aqua Pool Service
- Aquatek Pool Care & Repair
- Aquatic Pool Service
- Atlantis Pool & Spa
- Aussie Pool Service
- Awesome Pool Tile Cleaners
- Best Pro Pool Service
- Blue Lagoon Pool Service & Supply
- Blue Water Enterprises
- Blue Water Pool Cleaning
- Blue Water Pools Of Naples
- California Poolman
- Certified Pool Service
- Champion Pool & Spa Service
- Charleston Pool Cleaners
- Citrus Pool Doctors
- Clean & Clear Pools
- Clean Pools By Andy
- Clearwater Pool Service
- Cool Pool Pros
- Crystal Blue Pool Service
- Crystal Clear Pool Cleaning Service
- Desert Pool Pros
- Elite Pools
- Escape Pool Cleaning
- Florida Clean Pool
- Grand Pool Care
- Green Valley Pool Cleaning
- Gulf Coast Pool Cleaners
- Happy Waters Pool Service
- Healthy Pools
- High Desert Pool Guy
- Island Blue Pool Care
- J & L Clean Pools
- J R’s Pool Maintenance
- Laguna Blue Pool Maintenance
- Love Your Pool Care
- Luxury Pool Care Of Cape
- Manning Pool Service
- Marvelous Pools
- Nanny Pools Cleaning Service
- North Texas Oasis Pool Service
- Pacific Pool & Spa Service
- Pacific Pool Care
- Perfect Pools Of Orlando
- Perfectly Clear Pools
- Pete’s Pool Maintenance
- Picture Perfect Pool Maintenance
- Pool Boy
- Pool Clean
- Pool Cleaning & Repair Service
- Pool Cleaning Of Brevard
- Pool Doc
- Pool Doctor
- Pool Guy
- Pool Medic
- Pool Perfect
- Pool Rangers
- Pool Services America
- Pool Support
- Poolman Jeff
- Poolwerx Pensacola
- Poseidon Pool Servicing
- Powerhouse Pool Care & Repair
- Premier Pool Service
- Pretty Pools
- Pristine Pool Cleaning Service
- Pure Pool Service
- Purple Porpoise Pool Care
- Quality Pool Care
- Reliable Pool Maintenance
- Scrubpool
- Simple Clean Pool Cleaning
- Simply Clean Pool Pros
- Staycations Pool Service
- Sunrise Pool Service
- Super Klean Pools
- Super Smart Pool Service
- Superior Pool Service
- Supreme Pool Care
- Swim Clear Pools
- Swim Ready Pool Service
- Swim Solutions
- Ultra Clean Pool & Spa
- Water Boy – Pool Service Specialist
- Water Of Life Pool Cleaning Co
- We Clean Pools & More
- Wise Choice Pool Cleaning
- Worth It Pool Service & Repair
- Your Pool Cleaner
- Zen Pool Care
Is Your Pool cleaning Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for your pool cleaning company. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect pool cleaning company name!
