Looking for a good name for your fishing charter business? If you’ve done any searching for a name so far, you may feel like all the good ones are already taken. You want to find the perfect name, but how do you make the final decision and still be unique?
Related: Fishing Charter Industry
Tips For Naming A Fishing Charter Business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
With that said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Spell or Say
Voice-to-text and voice search are more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Fishing-Related Terms
Since you’re opening a fishing charter business, trying some fishing, water, or boat names might make sense. It may help to start brainstorming terms, phrases, and words to get all your ideas down on paper.
Examples could include Angler’s Dream Fishing, Barracuda Fishing Service, Casting Your Cares Fishing, or Get Reel Guide Service.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to come up with additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a fishing charter business.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the fishing charter business industry
- Competitor websites, brochures, and flyers
- Trade journals
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. What’s Your Specialty?
Do you specialize in a particular genre or niche? Maybe focus on a particular type of fish, style of fishing, or type of watercraft.
Regardless of your specialty, consider alluding to it in the name of your business.
6. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Destin Fishing Fleet Charter
- Florida Fish Guy
- Island Time Fishing
- Park City Fly Fishing Guides
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your fishing charter business down the road.
7. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Big T Fly Fishing
- Bradleys Guide Service
- Fisherman Nate
- Lady Angler
- Potter’s Charter Fishing
If you go this route, keep in mind it may make it harder to sell your fishing business later on.
List of Catchy Fishing Charter Business Names
Here is a list of existing fishing charter business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.
Tips on how to check business name availability are after the list of names!
- 365 Fishing
- 4 Reel Fishing Charters
- 5th Day Adventures
- A C Fly Fishing
- Abundant Fish
- All Anglers
- Alpha Bass Fishing
- Amplifly’d Fishing
- Anglers Dream Fishing
- Aqua Time Pro Kayak Fishing
- Arkansas County Fishing Guide Service
- Bad To The Bone Fishing Charters
- Badger Sportsman Outdoors
- Baja Fishing Convoys
- Banjo Fishing
- Banks Board Spearfishing
- Barely Fitz Fishing Charter
- Barracuda Fishing Service
- Beach To Bay Guide Service
- Beast Coast Fishing
- Best Cast Fishing
- Big Fish Charters
- Big Fish Pros
- Big T Fly Fishing
- Black & Blue Fishing Charters
- Blue Moon Striper Fishing
- Bluewater Safaris
- Bottom Fisher
- Bowman Fly Fishing
- Brackish Fishing
- Bradley’s Guide Service
- Brookdog Fishing Co
- Cannonball Fishing
- Captain Conch Charters
- Captain Daddy’s Fishing Charters
- Captain Moe’s Lucky Fleet
- Carolina Backcountry Guide Service
- Cast & Catch Charters
- Casting Your Cares Fishing
- Chasing Walleye
- Cohutta Fishing Co
- Crush It Fishing
- Darth Baiter
- Destin Fishing Fleet Charter
- Dockside Fish
- Dodson Fishing Co
- Down Time Charters
- Dragg Fishing Co
- Drop Hook Fishing Charters
- Dustys’ Fishing Well
- E Z Does It Fishing
- Expedition Fishing Tours
- Fat Cow Fishing
- First Landing Charters
- Fish Hunter
- Fish Key West
- Fish N Charter
- Fish On Fish On 365
- Fish On For Kids!
- Fisher King
- Fisherman Nate
- Fishin’ With Frisch
- Fishing Escape
- Fishing For Big Ones
- Fishing King Outdoor
- Fishing Nantucket
- FishMonster Charters
- Fishy Business Charters
- Flip N Fly
- Florida Fish Guy
- Florida Fishing Adventures
- Foolish Pleasures Fishing
- Foster’s Lake Fork Guide Service
- Freedom Fishing
- Fresh & Salt Charters
- Frisky Reds Fishing Charters
- Frontline Bowfishing
- Get Reel Guide Service
- Gettin’ Bent Fishing Charters
- Goin’ Fishin’ Pensacola
- Good Times Fishing Charters
- Hammer Down River Excursions
- Hangtime Fishing Charters
- Haole Boy Fishing
- Happy Hooker Bay Fishing
- Harvey’s Salt Water Fishing
- High Octane Fishing
- Honey Badger Fishing Charters
- Hook, Line & Sinker Fishing
- Hooked Up Guide Service
- Hook’Em East Charters
- Hot Pursuit Fishing Charters
- Inland Angler Co
- Island Time Fishing
- Jacksonville Trout Fishing
- Jolly Roger
- Knot Fishing
- Lady Angler
- Let’s Go Fishing
- Linda D Sportfishing
- Mantis Spearfishing
- Memory Guides
- Mercier Fishing Charters
- Midwest Catfish Guides
- Minnesota Fishing Connections
- Miss Inclined Flats Fishing Charters
- Miss Ocean City Fishing
- Moonlight Fishing & Rental Service
- Musky Mob Guide Service
- Naples Marina & Excursions
- No Limits Fishing Charters
- Northwest River Guides
- Offshore Fishing Charters
- On Point Sport Fishing
- On Target Spearfishing Adventures
- On The Run Fishing Charters
- On The Water
- Paradise Fishing Charters
- Park City Fly Fishing Guides
- Peak Fishing Service
- Pit Boss Fishing Charters
- Play N Hooky Fishing Charters
- Potter’s Charter Fishing
- Predator Fishing Charters
- Prime Hook Sportfishing
- Rajun Kajun Fishing Charters
- Rampage Fishing Charters
- Reel Easy Charters
- Reel Easy Fishing
- Reel Em In Guide Service
- Reel ‘Em Up Fishing Adventures
- Reel In Fun Charters
- Reel Legit Fishing
- Rip Some Lips Guide Service
- River’s Bend Guide Service
- Rod Out Fishing Charters
- Rusty Hook Fishing
- Salmon Run Excursion
- Salt Run Fishing Charters
- Salty Goat Fishing Charters
- Sandbar Guide Service
- Screamin’ Reels Guide Service
- Sea Clusion Deep Sea Fishing Charters
- Sea Spirit Offshore Fishing
- Shaw Fishing Adventures
- Silver Beach Fishing Co
- Sir Reel Charters
- Sloppy Mike’s Fishing
- Southern Comfort Fishing
- Southern Shores Charters
- Stacked Deck Charter Fishing
- The Hook Fishing Co.
- Tighten Up Fishing
- Two Brother’s Fish Corp
- Venice Island Fishing Charters
- Voyager Deep Sea Fishing
- Warpath Fishing
- Waterman Charters
- Y Knot Charters
Is Your Fishing Charter Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Hopefully, you now have some ideas to name your fishing charter business. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect fishing company name!
