There are more than 179,000 painting companies in the United States alone. So, it’s no surprise settling on a unique name when starting a painting business is hard.
Picking the right name gives your target market an idea about your business, creates a good first impression, and helps you stand out from the competition.
Have all the good painting company names already been taken? How do you come up with a creative name? And what about the legality of using a name?
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available across the board.
Learn more about the painting industry
List of Catchy Painting Company Names
If you’re struggling to choose a company name for your painting company, one of the best things to do is start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Consider the Services You Plan to Offer
A painting company can cater to several kinds of businesses, so it’s worth considering the services you plan to offer. Maybe you want to focus on residential painting or commercial painting of buildings, bridges, etc. Perhaps you’re considering offering other specialty services, like a mural or concrete painting business.
Add the different types of services you want to offer to your brainstorming list.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
2. Location-Specific Terms
Most painting companies are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique painting company name is good, being too unique may not be so good.
Keep your business name as simple and easy to remember as possible so potential customers can easily find you.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with P” to come up with a name like Paint Perfection or B for Brush Brothers or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with during this stage. Just write them all down, as some more interesting ones may spark better ideas later.
5. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your potential customers remembering the specific letters you chose are pretty small.
6. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a painting company could use an image of a paintbrush or dripping paint and focus the name around the image. A solid image can really work well when added to business cards and marketing materials.
Related: How to create a logo for your business.
7. Still Struggling? Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Many painting businesses will use the owner’s last name when coming up with the painting business name. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Catchy Painting Company Names
Here is a list of business name ideas from existing painting companies that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
- 360 Painting of San Diego
- A & F Pro Painting
- A Class Act Painting
- A1 Premier Painting
- A-1 Top Quality Painting
- Aarons Precise Painting
- Absolutely Anything Painting
- Accu Painting Co
- Ace Painting
- Affordable Painting Service
- All Aloha Painting
- All Seasons Pro Painting
- All-Pro Painting
- All-Star Painting
- American Quality Paint
- American Veteran Painting
- Arizona Painting & Drywall
- As You Like It Painting
- Baca & Sons Painting
- Barron Premium Painting
- Bay Colors Refinishing
- Beach City Painting
- Beautify Houses Painting
- Bell Painting
- Best-N-The West Painting
- Best-One Painting
- Beyond Quality Painting
- Big M Painting
- Brighter View Painting
- Brite Painting
- Budget Painting
- Bulldog Paint Company
- C T Decorative Finishes
- Cal City Painting
- Casey Commercial Painting Company
- Chameleon Painting
- Choice Painting
- City Painters
- Clark Brothers Painting
- Classic Painting
- Classic Shades Painting
- Clean Cut Painters
- Color Me Home Painting
- Colorful Corners
- Complete Spectrum Painting
- Cool Paint Company
- Country Boys Painting
- Cousin’s Paint & Decor
- Creative Colors
- Crystal Painting Co
- Custom Painting
- Cut-In Edge Painting
- D Painting
- Dale Hector Painting
- David’s Painting Service
- Desert Cities Painting
- Detailed Custom Painting
- Detail-Pro Painting Co
- Diamond Star Painting
- Don’t Tread On Me Painting
- D-Specialty Painting
- Eagles Painting Co
- Elite Custom Painting
- Exact Edges Painting
- Excellence Custom Painting
- Exclusive Painting Service
- Extra Care Custom Painting
- Extreme Painting
- Fine Finish Painting
- First Class Painting
- Five Star Painting Of Tucson
- Flynn’s Painting & Refinishing
- Foothill Painting & Drywall
- Fresh Coat
- Gold Eagle Painting
- Grenpro Painting
- Handy Brazillian Painting
- Him & Her Painting
- In-N-Out Pro-Painting
- Italian Street Painting
- Laguna Painting
- Level 10 Painting
- Liberty Painting
- Lonestar Painting
- Magic Paint Pros
- New Life Painting
- Old Skool Painting
- On-Call Painters
- Paint America
- Paint Guru
- Paint Kings
- Painting Perfection
- Painting Specialists
- Painting Wizard
- People First Painting
- Perfect Paint
- Picture Perfect Painting
- Precision Paint & Polish
- Pretty Painter
- Prime Paints
- Pro Painter
- Proud Painters Painting
- Real Painters
- Red Rock Painting
- Robert Criswell Painting
- Roller Kings
- Russell’s Painting
- Serious Strokes
- Sharp Lines Painting
- Stroke of Genium
- Stroke of Perfection
- Superior Painting
- Swiss Master Painting
- Tasteful Tones
- The House Painter
- The Paint Kings
- The Right Hue
- TNT Painting
- Top Painters
- True Colors Painting
- West Coast Painting
- World Painting Company
- Your Professional Painters
Is your Painting Business Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have a shortlist of good name ideas for your painting business. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect painting company name!
