With almost 100,000 roofing businesses across the United States, it may feel like all the good names are taken. How do you find an excellent name for your own business that represents your brand and speaks to your target audience?
If you’re struggling to name your roofing business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business and how to make sure the name is legally available for you to use.
Industry Overview: Roofing Business
Tips For Naming A Roofing Business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
That said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Say or Spell
Voice-to-text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a roofing contractor.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the roofing business industry
- Competitor websites, brochures, and flyers
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
4. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Alabama Roofing Service
- Atlantic Roofing & Restoration
- Copper Creek Roofing
- Phoenix Roofing
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your roofing business down the road.
5. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if you want to do that. Some great examples of this in action include:
- D & J Roofing
- Dobb’s Roofing Co
- Erick the Roofer
- Fred’s Quality Roofing
- Garcia & Sons Roofing
If you go this route, keep in mind it may make it harder to sell your roofing business later on.
List of Catchy Roofing Company Names
Here is a list of some of the best roofing company names being used by existing roofing businesses that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure the name you want can be used.
- 314 Roofing
- 365 Roofing
- 5 Star Roofing
- A & D Roofing & Remodeling
- A Plus Roofing
- A1 Superior Roofing
- AAA Expert Roofing
- ABC Roofing and Siding
- Able Roofing
- Above It All Roofing Co
- Accurate Roofing
- Acme Roofing
- Advanced Roofing Techniques
- Advanced Systems Roofing
- Alabama Roofing Service
- All American Roofing
- All American Roofing & Gutters
- All Covered Roofing
- All Seasons Roofing
- All Star Roofing
- All State Roofing
- All Weather Roofing
- Always On Top Roofing
- American Pro Roofing
- American Roofing & Exteriors
- Anchor Roofing
- Arm Roofing Specialists
- Ask Roofing
- Atlantic Roofing & Restoration
- Atlas Roofing Contractors
- AZ Roofing Works
- Aztec Roofing
- Bay Area’s Best Roofing
- Bayside Roofing Co
- Bear Mountain Roofing
- Best Choice Roofing Of AL
- Birmingham Roofs
- Black Spade Roofing Co
- Cal State Roofing
- Central Coast Roofing
- Central Valley Roofing
- Champion Roofing
- Choice Roof Services & Home Repair
- Clover Roofing & Construction
- Copper Creek Roofing
- Cost U Less Roofing
- Courtesy Roofing
- Customized Roofing Co
- D & J Roofing
- Dale’s Roofing
- Deon’s Precision Roofing
- Dobbs Roofing Co
- Economy Roofing & Construction
- Economy Roofing & Repairs
- Elite Roofing Solutions
- Erick The Roofer
- Express Roofing
- Family Roofing Co
- First Choice Roofing
- Fountain Hills Shingle Repair
- Fred’s Quality Roofing
- Freedom Roofing Co
- Garcia & Sons Roofing
- Glendale Roofing Corp
- Golden State Roofing
- Green Air Roofing
- Green Roof Designs
- Hardy Roofing
- Heritage Quality Roofing
- High Quality Roofing
- High Speed Roofing
- Honest Roofing
- House Your Roof
- Howard & Sons Roofing
- Integrity Roofing & Exteriors
- Island View Roofing Co
- Kidd Roofing
- Level 1 Roofing
- Lone Wolf Roofing
- Master Roofing
- Maverick Roofing
- Mello Roofing
- Metro Roofing
- Modern Roofing
- My Roofer
- New Generation Roof Systems
- New Way Roofing
- Next Level Roofing
- No Limit Roofing
- O’Brien Roof Consulting
- Olympus Roofing
- Omega Roofing Co
- Our Roofing Co
- Ozark Home Exteriors
- Pacific Coast Roofing
- Perfect Roof
- Phoenix Roofing
- Platinum Roofing Co
- Premier Roofing Specialist Of CA
- Premium One Roofing
- Premium Roofing Systems
- Prestige Roofing
- Pride Roofing & Waterproofing
- Prime Roofing & Restoration
- Priority Roofing
- Pro Roofing & Remodel
- Professional Roofing & Solar
- Rainy Day Roofing
- Red Roof Repair
- Redwood Roofing Co
- Reliable Roofing
- Renew Roofing
- Rescue Roofers
- Riddle & Sons Roofing
- Rise Up Roofing
- Roof Commander
- Roof Doctor
- Roof Guy
- Roof Masters
- Roof Medic
- Roof Repair Specialists
- Ruiz Affordable Roofing
- Stone Creek Roofing
- Storm Pro Roof Coatings
- The Roofing Guys
- Two Brothers Roofing
- Ultimate Roofing
- USA Roofing & Renovations
- White River Residential Roofing
Is Your Roofing Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your roofing name already trademarked?
When searching for a name for your new roofing business, you need to ensure your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
If a name doesn’t appear in this search, it isn’t necessarily available. Every business has some limited protection through a common law trademark. This means another business can’t open up a shop down the street with the same name, as this creates confusion for customers. Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register your name with the USPTO.
Related: How to check for a trademark
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Hopefully, you now have some good roofing company name ideas. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect roofing business name!
