There are more than 245,000 massage businesses in the United States alone. So, it’s no surprise settling on a unique name when starting a massage therapy business feels impossible.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
Are all the catchy names already taken? How do you come up with something fresh? And what names are available to use?
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your massage business’s name is legal to use.
Learn more about the massage industry
What Makes a Good Massage Business Name?
If you’re struggling to choose a company name for your massage business, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Consider the Services You Plan to Offer
There are different services a massage business can offer, so it’s essential to consider the services you plan to offer. Maybe you want to focus on therapeutic massage, medical massage, or maybe nontherapeutic services. Perhaps you plan to have a mobile massage business.
Add the different types of services you want to offer to your brainstorming list.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
2. Location-Specific Terms
Most massage businesses are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique massage business name is good, being too unique may not be so good.
Keep your business name as simple and easy to remember as possible so your target audience can easily find you.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with M” to come up with a name like Magic Massage, Mobile Massage, or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with during this stage. Just write them all down, as some of the more interesting ones may spark better ideas later.
5. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
6. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a massage business could use an image of a person and their spine or a person getting a massage and focus the name around the image.
Related: How to create a logo for your business.
7. Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name or the name of an important family member. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Catchy Massage Business Names
Here is a list of existing business names that may help give you some creative massage business name ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
- 46 New Spa
- 5th Element Healing Center
- 777 Massage
- 808 Massage Service
- A Backrub Co
- A Therapeutic Touch Massage
- A Touch From Heaven Massages
- A+ Spa
- Afresh Massage
- All About You Massage
- Allure Body Image
- A-Massage
- Amazing Foot Spa
- Ancient Thai Massage
- Angel Massage
- Asian Healing Spa
- Asian Massage
- Balanced Therapies Massage
- Beauty Massage
- Bird Of Paradise Spa
- Blissful Relaxation
- Bodiworkz Massage
- Body Balance Massages
- Body Kneads
- Body Mechanic
- Body Tech Massage
- Body Treat
- Body Work By Cindy
- Bodysole
- Boulder Creek Sports Wellness Centre
- Bridge Foot Massage & Spa
- By Faith Massage Therapy
- Carolina Palms Healing Arts
- Chinese Massage Spa
- Classic Massage
- Connected Touch
- Deep Kneads
- Durango Massage
- Elements Massage
- Empire Massage & Spa
- Exotic Massage
- Fancy Massage
- Feel Good Zone
- Flexation Body Work & Massage
- Flow State Healing
- Foot & Hand Reflexology
- Full Body Treat
- Golden Massage
- Greensboro Massage & Bodywork
- Hand & Stone West Boca Raton
- Hands Of Steele
- Hao Hao Massage
- Happy Fingers
- Happy Hands Massage
- Harmony Health
- Haven Massage & Wellness
- Head To Toe Massage
- Heal Me Massage
- Healing Touch Thai Massage
- Heavenly Touch
- Hello Massage
- Helping Hands Massage
- Hideaway Day Spa
- Hilltop Massage Therapy
- Holistic Healing Clinic
- Homefront Healing
- I Massage
- It’s All About You Massage
- Joy Massage
- Just Yu Massage
- Keystone Body Therapies
- Kindred Bodyworks
- Knead Massage
- Knead Me Massage
- Life Massage
- Live In Harmony Massage Therapy
- Lotus Massage
- Lucky Massage
- Magic Beauty Spa
- Massage & Motion
- Massage By Liko
- Massage Chair Relief
- Massage Envy
- Massage For Your Body & Soul
- Massage Kneads
- Massage Mastery
- Massage Matters Michigan
- Massage Mend Me
- Massage Of Youth
- Massage Wellness Center
- Mindful Massage
- Miss Mobile Massage
- Mobile Massage By AJ
- Movement Massage
- Mystic Healing Hands Massage
- New Life Body Massage
- Oasis On Main
- Oxygen Massage Therapy
- Peace Of Touch Wellness Studio
- Peace Thru Massage
- Pearl Spa
- Penngrove Relax Center
- Perfect Massages
- Phoenix Oriental Massage
- Pure Bliss Massage & Wellness
- Raven Spa
- Relax Massage Studio
- Relaxation Station
- Renew Wellness Therapy
- Revitalife Massage & Wellness
- Revitalizing Massage By Amy
- Revive Therapeutic Massage
- Right Touch
- River Massage
- Sacred Space Massage
- Sakura Healthy Center
- Salon Rescue Me
- Serenity Massage
- Shiny Back & Foot Rub
- So Relax
- Soothing Agave Massage
- Spa Devotion
- Sports Deep Tissue Therapy
- Sunny Day Massage
- Sunshine Relaxation
- Super Massage
- Super Relax
- Tennessee Chair Massage
- Thai Body Work
- The Magic Touch
- The Massage Place
- The Right Touch
- The Therapeutic Massage Clinic
- Therapeutic Massage By Ang
- Thinking Of You Massage Therapy
- To Be Touched
- Tokyo Foot Spa
- Total Relaxation
- Tranquil Times
- Tranquil Touch
- Treat Your Feet Buckhead
- Valley Retreat Bodyworks
- Virgo Massage & Bodyworks
- Vitality Bodywork & Massage
- Waterman Massage Therapy
- Wellness Massage Hunstville
- Zen Massage Center
- Zen Zone
Is Your Massage Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for your massage business. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential clients their thoughts to get feedback, and then pick your perfect massage business name!
