Today, cleaning services are a fifty-eight billion-dollar business with more than 846,000 residential cleaning businesses across the United States.
With that many businesses, it probably feels like all the good ones are already taken, right? Furthermore, how do you find an excellent name that represents your brand and speaks to your target audience?
How do you make the final decision?
If you’re struggling to name your residential cleaning business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business and how to make sure it’s available for you to use.
Learn more about the house cleaning industry
Tips For Naming A Cleaning Business
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
That said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Hear and Pronounce
Voice-to-text and voice search are more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Cleaning Related Terms
Since you’re opening a residential cleaning business, using cleaning-related terms in the name might make sense, especially if you’re feeling stuck. It may help to start brainstorming terms, phrases, and words to get all your ideas down on paper.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Phrases Your Customers Use
Your business exists for your target audience, so it’s important to consider phrases and terms they use when they hire a cleaning service.
There are quite a few places you can look to see what they’re saying, including:
- Facebook groups, posts, and stories
- Forums related to the cleaning industry
- Trade journals
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. What’s Your Specialty?
Do you specialize in a particular genre or niche? Maybe you focus on floor car or window cleaning.
Regardless of your specialty, consider alluding to it in the name of your business.
6. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Riverside Residential Cleaners
- Columbus Cleaning Crew
- Jacksonville Janitorial Service
- Midtown Maids
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your residential cleaning business down the road.
7. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Al’s House Cleaning
- Charlie’s Cleaning Service
- Maggy’s Maid Service
If you go this route, keep in mind it may make it harder to sell your residential cleaning business later on.
List of Catchy House Cleaning Business Names
Here is a list of existing residential cleaning company names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 1st Choice Cleaning
- 2 Sisters Cleaning
- 24-Hour Maids
- 3 Girls & A Broom
- 5 Star Cleaning Service
- A Better View
- A Heavenly Cleaning Service
- A-1 Cleaning Company
- A1 Cleaning Service
- AAA Commercial Cleaning
- Above & Beyond Cleaning
- Advance Cleaning 365
- All Bright Cleaning Service
- All Kleaner Options
- All Seasons Cleaning
- American Cleaning Service
- American maid
- Angels By The Sea Cleaning
- Angels Cleaning Service
- Austin’s Finest Janitorial Services
- Beautiful Cleaning
- Berryclean
- Best Cleaners
- Best Cleaning Crew
- Best Housekeeping
- Best Maid Clean
- Bianca & Stephanie Cleaning
- Blossom Cleaning Service
- Bobby Luna Mobile Cleaning Service
- Bravo Cleaning Service
- Bride and Groom With a Broom
- Brothers Cleaners
- Busy Bee Cleaning Service
- C & J Pro Cleaning Service
- Cardinal Maids
- Central Coast Cleaning
- Chapple’s Carpet Cleaning
- Cinderella’s Cleaning Service
- City Of Angels Cleaning
- City Wide Cleaning Service
- Class Act Cleaning Service
- Clean Break
- Clean By A Marine
- Clean Conscience
- Clean First Time
- Clean Freedom
- Clean Image Of Tucson
- Clean Machine
- Clean Spaces
- Clean Sweep
- Clean Thumb Maid Service
- Clean Works
- Cleaning 2 Perfection
- Cleaning Authority
- Cleaning Bee
- Cleaning Crew
- Cleaning Fairy
- Cleaning Lady
- Clear Choice Cleaning
- Colorado Cleaning Co
- Da Clean Queen
- Dashing Maids
- Dependable Cleaners
- Desert Housekeeping
- Desert Rose Cleaning
- Diamond Bella Cleaning Service
- Diamond Shine
- Dice’s Clean Care
- Dirty Boy’s Cleaning Service
- Dirty Cleaning Service
- Dirty Spot
- Dream Clean
- Dust Bunnies
- Dust Busters
- Dust Detail
- Dust Dynasty Professional
- Dusty Might
- Eco Care Commercial Cleaning
- Elegance Cleaning Service
- Elite Cleaning Service
- Essential Cleaning Options
- Excelled Cleaning Service
- Excellent Maids
- Executive Cleanse
- Executive Touch Cleaning Service
- Expert Cleaning
- EZ Cleaning
- Fabulous House Cleaning
- Fantastic Cleaners
- Feather Lady
- Florida Maids Cleaning Service
- Fresh & Clean Santa Barbara
- Germ Free
- Glass House Cleaners
- Gleam Team
- Glo Cleaning
- Golden Shine
- Green Apple Cleaning
- Green Clean
- Green Clean Homes
- Green Clean Team
- Green Maid Spotless Cleaning
- Green Solutions Cleaning Service
- Greener Cleaners
- Grime Busters
- Groove Cleaning Service
- Hands & Knees Professional Cleaning
- Happy House Cleaners
- Happy Housekeepers
- Heaven Scent
- Heavenly Hands Cleaning Service
- Home Clean Home
- Home Sweet Home Cleaners
- Hot Mess Cleaning
- Hot Mops
- Hygiene Machine
- Jazz It Up With Joy
- Jazzy Cleaning Service
- Just In Time Maid Service
- Kastle Keeper Cleaning Service
- Kings Cleaning Service
- Klean Up Patrol
- Kleening 4 U
- Knight & Day Cleaning
- Last Minute Maids
- Let Us Hurt Your Dirt
- Lifestyle Cleaning
- Little Saints Cleaning Service
- Load Lifters
- Maggie Maid Cleaning
- Magic Maids
- Magic Moppers
- Magic Rags
- Magnolia Cleaning Service
- Maid Brigade
- Maid Easy
- Maid In The Cape Cleaning Service
- Maid In The Shade
- Maid Simple
- Maid To Clean Service
- Maid To Order
- Maid To Perfection
- Maid To Shine
- Maid To The Rescue
- Maids In Black
- Meticulous Maids
- Mighty Maids
- Millennium Maid
- Mindful Maids
- Mint Clean Maids
- Minute Maids
- MN Cleaning Service
- Modest Maids
- Mop & Shine Cleaning Service
- More Cleaners
- Mr. Klean Cleaning Service
- Mr. N Mrs. House Cleaning
- Mrs. Neat Cleaning Service
- Natural Way Cleaning
- Neighborhood Cleaning Service
- New Horizon Cleaning
- New View Cleaners
- Nooks & Crannies Cleaning
- Not Just Dust Perfection Cleaning Services
- Over The Edge Cleaners
- Partners N Grime Cleaning
- Peachy Clean
- Perfect Clean
- Perfect Home Cleaning
- Perfect Shine Housekeeping
- Pisces Cleaning Residential
- Pleasin’ Polish
- Pristine Clean
- Professional Cleaning
- Queen Of Cleaning
- Quick Clean
- Rag Tag Team
- Rainbow Cleaners
- Residential Cleaning
- Rita’s House Cleaning Service
- Sparkle & Shine Cleaning Co
- Sparkle Home Cleaning Service
- Sparkling Homes
- Spotless Cleaning Service
- Spring Fresh Cleaning
- Spruce Cleaning
- Squeaky Clean Maids
- Squeegee Squad
- Stanford Cleaning Service
- Stella’s Cleaning Plus
- Sunset Cleaning
- Sunshine Super Clean
- Sweet Dream
- Tahoe Green Cleaning Co
- Tampa Cleaning Company
- Texas Cleaning Services
- The Cleaning Master
- The Gleam Team
- Three Guys & A Bucket
- Tidy Homes By Tina
- Tidy Shines
- Tip Top House Cleaning Service
- Tip Top Maid Services LLC
- Top To Bottom Cleaning
- Total Cleaning Service
- True Shine
- Twinkle Time
- Two Maids & A Mop
- Valley Maid
- Valuecare Cleaning
- Vanilla Cleaning Co
- We Clean Green
- Well Done Cleaning Service
- West Side Cleaning
- White Glove Cleaning Service
- Xtreme Cleaners
- You Have It Maid
- Your Panes Are Our Pleasure
- Zap Cleaning
- Zen Maids
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential cleaning service names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Is Your House Cleaning Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for your cleaning business. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect residential cleaning business name!
