Looking for a good name for your small engine repair shop? If you’ve done any searching for a name for your shop, you may feel like all the good ones are already taken. You want to find the perfect name, but how do you make the final decision?
If you’re struggling to name your small engine repair shop, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.
Learn more about the small engine repair industry
Tips For Naming A Small Engine Repair Shop
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
That said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Hear and Pronounce
Voice-to-text and voice search are more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Engine-Related Terms
Since you’re opening a small engine repair shop, using engine or machine-related terms in the name might make sense, especially if you’re feeling stuck. It may help to start brainstorming terms, phrases, and words to get all your ideas down on paper.
Examples could include Rev-It-Up Small Engine Repair, Spark Plugs, or Affordable Small Engine Repair.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to come up with additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about repairing their equipment.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to mechanics
- Competitor websites, brochures, and flyers
- Trade journals
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. Types of Equipment You Work On
You can also consider using the types of equipment you repair in the name. Maybe you specialize in lawnmowers, boat motors, chain saws, ATVs, or leaf blowers. Or maybe you focus on particular types of engines like Briggs & Stratton or Honda.
If so, consider related phrases and terms specific to the products, services, and courses you plan to offer. This specificity can help your business stand out from other small engine repair shops competing for your audience’s attention.
6. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Birch Lake Small Engine
- Bay Area Mobile Mower Service
- Midwest Small Engine & Repair
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your small engine repair shop down the road.
7. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Pitt’s Lawn & Engine
- Randy’s Small Engine Repair
- Tiny’s Repair
- Sorrells & Sons Small Engines
If you go this route, keep in mind it may make it harder to sell your small engine repair shop later on.
List of Catchy Small Engine Repair Business Names
Here is a list of existing small engine repair service business names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- A & A Small Engine Works
- A Ok Power Equipment
- AAA Equipment Repair
- Affordable Mobile Small Engine Service
- Affordable Small Engine Repair
- Alpena Small Engine Service
- Any Time Mower
- Baker Supplies & Repairs
- Bay Area Mobile Mower Service
- Bear Creek Enterprises
- Birch Lake Small Engine
- Blades Small Engine Repair
- Bruce’s Outdoor Power Equipment
- Clanton’s Small Engine
- Contractor Equipment Repair
- Countryside Small Engine
- Del Sol Landscape Power Tools
- Dependable Maintenance Co
- Duncan’s Engine Service
- Engine Works
- Franky’s Outdoor Equipment
- Full Throttle Engine Repair
- Full Throttle Repair
- Gonzo’s Small Engine Repair
- Goodwin’s Mechanical Repair
- Greensboro Small Engine
- Harrell Small Engine
- Hobby Machine Shop
- Jerome’s Small Engine
- Larson’s Lawnmower Shop
- Lawn Mower Man
- Lawn Saw & Cycle
- Lawnmower Guy
- Lawnmowers Plus
- Lou’s Small Engine Parts & Service
- Maplewood Small Engine Repair
- Melbourne Mower Center
- Melrose Main Street Repair
- Midwest Small Engine & Repair
- Mower Medic
- Mower Shop
- Old Union Small Engine Repair
- Pitts Lawn & Engine
- Pop’s Small Engine Repair
- Precision Small Engine
- Precision Small Engine Repair
- Randy’s Small Motors
- Red’s Small Engine Repair
- Repair Shop
- Rescue Willie’s Fix-it Shop
- Rev-It Up Small Engine Repair
- Rolling Hills Small Engine Service
- Run Right Power Equipment
- S & M Small Engine Repair
- Santana’s Repair
- Saw Shop
- Schultz’s Sharp Service
- Second Chance Outreach
- Shadetree Small Engine Repair
- Small Engine Barn
- Small Engine Clinic
- Small Engine Connection
- Small Engine Doctor
- Small Engine MD
- Small Engine Repairs
- Small Engine Specialty
- Snow & Mow Shop
- Sorrells & Sons Small Engines
- Speedy Yard Equipment Repair
- Taylor’s Small WORX
- The Mobile Mower Mechanic
- Tiny’s Repair
- Tractor Barn
- Tri-State Tool Repair
- Up & Running Small Engine Repair
- Wally’s Westside Repair
- Wanda Small Engine Repair
- Westside Small Engine Repair
- Why Not Repair
- Wrights Equipment Co
- Your Neighborhood Mechanic
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, your new name must pass a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Is Your Small Engine Repair Shop Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else uses could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you have some ideas for naming your small engine repair shop. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect small engine repair shop name!
