Considering there are more than 70,000 jewelry stores in the United States alone, it’s no surprise settling on a unique name when starting a jewelry business is no easy task.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
What jewelry store names are you allowed to use? How do you come up with a great name that best represents your brand? And what about business name best practices?
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing a catchy jewelry business name and how to make sure your favorite choices are available to use.
Learn more about the jewelry store industry
Guidelines for Naming Your Jewelry Store Business
If you’re struggling to choose a creative name for your jewelry store, one of the best things to do is start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Location-Specific Terms
Many jewelry stores are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
2. Avoid Jewelry Store Names that are Hard to Pronounce, Hear, or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique jewelry store name is good, being too unique may not be so good.
Try to stick with a simple name that is as easy to remember as possible so potential customers can easily find you.
3. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great small business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with D” to come up with a name like Diamond Dreams or G for Gorgeous Gems or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down, as some of the more interesting ones may spark better ideas later.
4. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
5. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a jewelry store could use an image of a diamond and focus the name around the image.
Related: How to create a logo for your business.
6. Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name or the name of an important family member. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Unique Jewelry Store Business Names
Here is a list of jewelry business name ideas from existing businesses that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 5150 Jewelry & Antiques
- 620 On The Avenue
- A Charming Jewelry Store
- A Thousand Gems
- Ace Of Diamonds Jewelry
- Action Jewelry Etc
- Adore Jewelry
- Alpine Jewelers & Exchange
- Anthony & Co Jewelers
- Artsy Jewels
- Atlas Jewelry
- Attractive Jewelers
- Bangles & Beads
- Bead Brain Jewelry
- Beads Jewelry & Crystals
- Bearfruit Jewelry
- Beehive Jewelry
- Bless Jewelry
- Blue Moon Jewelry
- Bonnie’s Fine Jewelry
- Bridal Jewelry
- Calhoun Estate Jewelers
- California Coast Jewelers
- Cambria Jewelry & Gems
- Caroline Fisher Jewelry
- Cerritos Jewelry Repair
- Clarity Custom Jewelry
- Classic Crystal
- Classic Diamond & Jewelry
- Coastal Jewels
- Coco Loco Jewelry
- Code 1 Jewelry
- Cool Jewels
- Creative Jewelry
- Crown Jewels
- Crystal Rose Jewelry
- Dare to Dazzle
- Desert Jewel Solutions
- Diamond Dream
- Diamond Duty
- Diamond Jewelry
- Distinctive Jewels
- Double Cross Jewelry Company
- Dramatic Jewels
- Dylan’s Jewelry & Watch Co
- Eagleheart Jewelry & Fashion
- Ebony’s Culture Creations
- Elegante Jewelry
- Elite Jewelry & Loan
- Ella’s Earrings
- Empress Fine Jewelry
- Everbright Jewelry
- Everest Fine Jewelry
- Everyday Elegance Jewelry
- Eyes Like Pearls
- Five Starz Jewels
- Forever Jewelry
- Fran & Co Jewelry
- Gems & Jewels Fine Jewelry
- Gems Galore
- Give Me Gems
- Gilmore Family Jewelers
- Giving Bracelets
- Gold Jewelers
- Gold Mart Jewelers
- Goldfinger Jewelry
- Grandeur Jewelers
- Greater Jewelry
- Hawaiian Jewelry
- Hearts & Arrows Jewelry
- Hillcrest Jewelry Co
- In Style Jewelry
- Infinity Jewelers
- J For Jewelry
- Jen’s Jewels
- Jewel Boutique
- Jewel Princess
- Jewelcraftz USA
- Jewelers By Valencia
- Jewelry Box
- Jewelry Bug
- Jewelry By Design
- Jewelry By Lady M
- Jewelry Collections
- Jewelry Galore
- Jewelry On Canon
- Jewelry Outlet
- Jewelry Place
- Jewelry Plus
- Jewelry With Love By Sherry
- Jewels 4 Kingdom Living
- Jewels For Families
- Jewels Of Grace
- Jewels Of Virtue
- Jewels On 7th
- Jireh Jewelry
- John Issac Jewelry
- Jumpstart Jewelry
- Just In Jewelry
- KC Jewelry & Supply
- King Jewelry & Watches
- Lady P’s Bling
- Lala Jewelry
- LAX Jewelry Co
- Legacy Coin & Jewelry
- Lil Pepper Jewelry
- Lillybella Jewelry
- Long Beach Gold & Jewelry Co
- Lovely Gems Jewelry Store
- Lulu’s Body Jewelry & Piercing
- Mammoth Jewelers
- Millennials Fine Jewelry
- Mr. AZ Jewelers
- Namaste Jewelers
- New Bride Jewelry
- New Earth Creations Jewelry Co
- Newport Jewelers
- Owl & Palm Jewelry
- Pandora Jewelry
- Pearls Of Change
- Perpetuum Jewels
- Petite Regalia Fine Jewelers
- Precious Elements Jewelry & Coin
- Precious Pearls
- Precious Pearly
- Premier Jewels & Co
- Pretty Little Things
- Prime Internet Jewelry
- Professional Jeweler
- Promise Jewelry Store
- Pure Gold
- Renees Jewelry Cottage
- Revive Jewelry
- Rhodium Jewelers
- Rings and Bling
- Royal Jewelry
- Ruby Jewels House
- Rustic Gem Jewelry
- S Designer Jewelry
- Sanchez Jewelry Designs
- Sassy Sister’s Unique Jewelry
- Savira Gems & Diamonds
- Silver City
- Southern Crafted Jewelry
- Sparkles Precious Jewelry
- Special Stones
- Spirit & Truth
- Stephano Brothers Jewelry
- Stylish Strande
- Sunshine Jewelry
- Tangerine Jewelry Shop
- The Sparkle Sisters
- Timeless Jewelry Store
- Trinity Jewelry
- Ultimate Diamond
Is Your Jewelry Store Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for naming your jewelry store. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect jewelry store name!
