More than 90,000 health clubs and fitness centers are in the United States alone. So, it’s no surprise that settling on a unique name when starting a gym feels impossible.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
Have all the creative fitness business names already been taken? How do you come up with something fresh? And what names are available to use?
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available across the board.
Learn more about the gym industry
What Makes a Good Gym Business Name?
If you’re struggling to choose a company name for your fitness business, one of the best things to do is start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your small business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Consider the Services You Plan to Offer
There are several types of health clubs and fitness centers, so it’s essential to consider the services you plan to offer. Maybe you want to focus on a boxing gym, aerobic dance, bodybuilding, or a tennis club. Perhaps you’re considering offering other specialty services.
Add the actual words of the different services you want to offer to your brainstorming list.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
For a boost of creativity, expand the words around what your business does by using the thesaurus from your word processor or thesaurus.com to come up with additional synonyms.
2. Location-Specific Terms
Most health clubs are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique and catchy gym name is good, being too unique may not be so good.
Keep your business name as simple and easy to remember as possible so your target audience can easily find you.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with H” to come up with a name like Holistic Health or M for Metal Muscles or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with during this stage. Just write them all down, as some of the more interesting ones may spark better ideas later.
5. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
6. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a health club could use an image of a specific sport or a dumbbell and focus the name around the image.
Related: How to create a logo for your business.
7. Still Struggling? Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name for your gym, you can always consider using the business owner’s name or the name of a family member.
Using the owner’s name works well if the owner also plans to be the face behind the business, but something to keep in mind is that using the owner’s name can make it more challenging to sell the business in the future.
List of Catchy Gym Business Name Ideas
The following list of ideas is the names of existing gym businesses that may help you come up with some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 1 Body Strength & Conditioning
- 11072 Magnolia Street Fitness
- 413 Fitness Center
- Above & Beyond Crossfit
- Adaptive Athlete
- Adventure Fitness
- Aerial Warehouse
- Alpha Fitness
- Alpine Ranch Crossfit
- American Barbell Clubs
- Anarchy Fitness
- Anytime Fitness
- Ascension Total Fitness
- Barre Defined
- Base Fitness Club
- Beach Fitness Studio
- Bear Republic Crossfit
- Beautiful Body Fit Club
- Beautiful Reflections
- Better Life Gym
- Blast the Fat
- Blaze Of Glory Fitness
- Blue Print Studios
- Bluezone Fitness Wellness
- Body Inspired Fitness
- Body Works Gym & Spa
- Bodymechanix
- Bootyfit Workout
- Boxing Fitness
- Burbank Fitness Club
- Cali Curves
- Caliber Fitness
- California Precision Strength
- Cardio 30
- Cardio King
- Cerritos Fitness & Health
- Certifiable Cycling & Fitness
- Chalice Fitness Studio
- Challenge Fitness
- City Gym
- Club 4 Fitness
- Colombian Curves
- Colton Fit Body Boot Camp
- Complete Fitness
- Construction Zone Fitness
- Core Fitness
- Corefit
- Creed Strength Fitness
- Crossfit Orange Beach
- Crossfit School Of Sweat
- Crunch
- Crunch & Punch Fitness
- Crunch Fitness
- Defying The Odds Fitness
- Delta Weightlifting
- Desert Fitness Of Gilbert
- Diamond Hard Fitness
- Dothan Athletic Club
- Dream Gym
- Dreamtown Crossfit
- Dynamic Physiques Fitness
- Eagle Rock Athletic Club
- Elite Fitness
- Elite Strength
- Empire Fitness Centre
- Evolution Fitness Club
- Fast Result Fitness
- Fiercely Fit
- Fightgirl Fitness
- First Choice Fitness
- Fit & Healthy Center
- Fit City
- Fit Gym
- Fit Lab
- Fit Tribe
- Fitness Authority
- Fitness Coaching By Shannon
- Fitness Connection
- Fitness Crew
- Fitness Experts
- Fitness Factory
- Fitness First
- Fitness For All
- Fitness For Every Body
- Fitness For Fun
- Fitness For Life
- Fitness Hut
- Fitness Inferno
- Fitness Now
- Fitness On The Corner
- Fitness One80
- Fitness Underground
- Fitness Warehouse
- Fitness Works
- Fitness Zone
- Flex Fitness
- Flow Fitness
- Fortress Of Fitness
- Fresno Strength & Conditioning
- Friendly Fitness
- Full Body Fitness Club
- Functional Fitness Tulare
- Fundamental Fitness
- Funk Zone Fitness
- Gator Fitness
- Get Fit Warehouse
- Gilroy Family Fitness
- Gym Barbell Club
- Gym Heroes
- Hammerhead Athletics Gym
- Hardcore Fitness Anaheim
- Heavenly Bodies
- Ironworx Gym & Fitness
- Jaguar Fitness
- K1 Fitness Ctr
- Kennedy Club Fitness Of Paso
- Kondition
- Life Fitness
- Lift Gym Center
- Little Gym
- Mobility Fitness Institute
- Muscle Factory
- Muscletopia
- My House Fitness
- Natural State Fitness
- Next Level Fitness
- Ozark Iron Gym
- Perfect Fit
- Perfect Fitness
- Pound Gyms
- Pure Fitness
- Revolution Spin
- Rival Fitness
- Rush Hour Fitness Center
- Shine Gym
- Sky Barre
- Smart Fit
- Snap Fitness
- Soul Fitness
- Spire Health Club
- Sweat Arena
- Thai Fit
- The Den Fitness Center
- The Sweat Zone
- The Training Room
- Throwback Fitness
- Titan Gym
- Total Body
- Total Eclipse Fitness
- Total Row
- Ultimate Knockout Fitness
- Urban Fit Studios
- Westside Total Fitness
- Workout Anytime
- Workout Zone
- Youfit Health Clubs
Is Your Gym Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some ideas for naming your health club. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect health club name!
