Today, the travel agency industry is a $44 billion dollar business with more than 43,000 agencies across the United States.
With that many businesses, it probably feels like all the unique travel agency names have already been taken, right? Furthermore, how do you find a name that represents your brand and speaks to your target audience?
How do you make the final decision?
If you’re struggling to name your travel agency, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business, as well as how to make sure it’s available for you to use.
Learn more about the travel agency industry
Tips For Naming A Travel Agency
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect travel company name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
That said, there are exceptions to this, and it’s not a hard rule. But when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Say or Spell
Voice-to-text and voice search are more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Travel Related Terms
Since you’re opening a travel agency, using words related to travel in the name might make sense, especially if you’re feeling stuck. It may help to start brainstorming terms, phrases, and words to get all your ideas down on paper.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Use Phrases Your Audience Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a travel agency.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the travel industry
- Event posters, brochures, and flyers
- Trade journals
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. What’s Your Specialty?
Do you specialize in a particular genre or niche? Maybe you focus on cruises, or maybe you focus on travel to certain parts of the world, or you may only handle corporate travel.
Regardless of your specialty, consider alluding to it in the name of your business.
6. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Travelstead’s Travel Agency
- Captain Mike’s Cruises
- Pam’s Paradise Travel Co.
If you go this route, keep in mind it may make it harder to sell your travel agency later on.
List of Creative Travel Agency Business Names
Here is a list of existing travel agency names that may help you come up with some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 5 Oceans Tours
- A Plus Travel
- A Time 2 Travel
- AAA Travel Agency
- Absolute Bliss Travel
- Access Travel Agency
- Adventure Travel Agent
- Air Land & Sea Travel
- Airborne Travel Agency
- Airways Travel & Tours
- All Aboard Travels
- Aloha Travel Service
- Altitude With Attitude
- Amazing Journey Travel
- Amazing Travel & Tours
- American Fun Travel
- American Super Travel
- American Vacation
- Arctic Waters Travel Agency
- Barefoot Travel Agency
- Best One-Stop Travel & Tours
- Beyond The Moon Travel
- Blue Ocean Travel
- Boutique Travel
- Bradford House Travel Center
- Breathtaking Vacations
- Busy Mom’s Family Travel
- Cast-Off Travel
- Chaplet Tours & Pilgrimages
- Cheap Travel Calendar
- Cheri’s Travel Spot
- Choose The Right Travel
- City Tours
- Common Bond Travel
- Compass Travel Group
- Compassion Travels
- Connected Travel
- Corners of the Earth Travel Agency
- Corporate Travel Group
- Cosmopolitan Travel
- Cozy Vacations
- Crossroads Travel
- Cruise & Convention Travel
- Cruise Adventures Unlimited
- Cruise Planners
- Cruise With A View Travel
- Desire For Travel
- Destination Vacation
- Destinations
- Destiny Travel International
- Dream Destinations Getaways
- Dream Time Travel
- Dream Vacations
- Dreams Delivered Travel
- Dreamy Destinations
- East West Travel
- Epic Away Travel
- Escape Travel & Tours
- Expert Family Travel
- Exploration Travel
- Explore Travel
- Exquisite Travel Group
- Fairytale Journeys
- Family Travel Group
- Fantasy Group Travel Agency
- First Class Travel
- First in Service Travel
- Flamingos Travel
- Fly Away Travel Agent
- Genesis Travel
- Get Away Travel Agency
- Get Set Travel Services
- Get To Russia Travel
- Ghost Host Travel
- Global Connect
- Global Travels
- Golden Ticket Guided Tours
- Gone Coastal Travel
- Grand Escapes Travel
- Grand Travel
- Happily Ever After Travel
- Happy Quest Travel & Tours
- Happy Trails Travel Company
- Happy Travels Vacations
- Hispano Travel
- Holiday Planners
- Holy Trinity Missions Trips
- Hot Spot Travel Agency
- Ivy Vacations
- Jennifer Hand Travel Pro
- Jet World Travel Agency
- Journeys By Design Travel & Tours
- Joyful Adventures
- Joyride Travel
- Legacy Travel
- Lone Star Travel
- My Fun Vacation Planner
- New Act Travel
- New Realm Travel
- New Wave Travel
- New World Travel
- No Borders
- Oceans Travel
- OMG Travel
- Parker Travel Association
- Peaceful Travel Planning
- Preferred Travel Service
- R S V P Vacations
- Ready Runways
- Relaxation Travel Services
- Royal Empire Supreme Travels
- Sigma Tours and Travels
- Skies The Limit Travel Agency
- Skyline Travel
- Small World Big Fun
- Smart Family Vacations
- Star Luxury Travel
- Sunshine Travel
- Susan Harris Cruises & Travel
- Temptation Travel
- The Travel Connection
- The Traveling Thing
- Thorough Travel
- Trains Travel
- Travel 24-7
- Travel All Seasons International Travel
- Travel By Design
- Travel Dreams
- Travel Gurus
- Travel King International
- Travel Light
- Travel Right
- Travel Time
- Traveled Road Travel Agency
- Traveler’s Choice
- Travels & Adventures
- Travels With Steve
- Tropical Travel
- Twin City Travel
- Urgent Care Travel
- USA Travels
- Vacation Connection
- Vacations By Crystal
- Valentine Travel Express
- VIP Vacations & Cruises
- Voyage Ventures
- Wayward Travel Company
- Weekend Getaways
- Where to Go Travel Tours
- Whisked Away Travel
- Why Not Travel?
- Willow Tree Travel
- World Travel Services
- World Wide Travel
- You Deserve It! Vacations
- Your Travel Team
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Is Your Travel Agency Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is necessary because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for your travel agency. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect travel agency name!
