Considering there are more than 4,400 repo companies in the United States alone, it’s no surprise settling on a unique name when starting a new repo business can be challenging.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
What repo company names are you allowed to use? How do you come up with something that represents your business best? And what about business name best practices?
Learn more about the repo industry
Tips for Choosing the Perfect Repo Company Name
If you’re struggling to choose a company name for your repo company, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Location-Specific Terms
Many repo companies are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Neighborhoods
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
2. Avoid Business Names That Are Hard to Say or Spell
Despite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) searches if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique repo company name is good, being too unique may not be so good.
Keep your repossession business name as simple and easy to remember as possible so potential customers can easily find you.
3. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start by choosing a few of your favorite words from your master brainstorming list.
Then, you can Google “words that start with R” to come up with a name like Recovery Relief or B for Brought Back or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down as some of the more interesting ones may spark better ideas later.
4. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
5. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a repo company could use a tow truck or tow truck hook and focus the name around the image.
Related: How to create a logo for your business.
6. Still Struggling? Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
List of Catchy Repo Business Names
Here is a list of existing repo company names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- 800 Own Repo
- Action Collateral Recovery
- All Out Auto Recovery
- American Collateral Recovery
- Any Capital Recovery
- Bullocks Recovery
- Carolina Repo
- Cold Heated Towing & Recovery
- Collection & Repossession Service
- Commercial Recovery Specialists
- Crows Nest Repo
- DC Recovery
- Desert Recovery Systems
- Empire State Recovery Partners
- End of the Road Recovery
- Fast & Furious Tows & Repos
- Frisco Lender Service
- Hawkeye Recovery & Repossession
- Hide and Seek Recovery
- Ideal Recovery
- Illini Recovery Towing Service
- Kenny’s Repo & Recovery
- Knight Raiders Recovery
- Legacy Collateral Recovery
- Lenders & Fleet Recovery
- Lenders Recovery Service
- Location Services Repossession
- Mace’s 24 Hour Towing & Recovery
- Mad Dog Recovery
- Majestic Recovery
- Mass Recovery Bureau
- Midnight Express Auto Recovery
- Midwest Recovery Ltd.
- Mr. Repo
- National Asset Recovery
- Nationwide Recovery Services
- New Jersey Auto Recovery
- New Wave Recovery Agency
- New York Collateral Rcovery
- New York Collateral Recovery
- Nor-Cal Recovery Service
- On Time Repos
- Phoenix Rising Recovery
- Rapid Recovery Agency
- Redneck Repo
- Repo Man
- Repossessions Unlimited
- Rescue Towing
- Scorpio Towing and Recovery
- Secure Asset Recovery
- Secure Recovery Solutions
- Select Recovery Agents
- SOS Bank Repo
- T J’s Recovery
- Texas Accredited Repossession Services
- The Repo Company
- Top Knotch Recovery
- Triad Collection Recovery Agency
- Tricity Recovery
- West Coast Repossession
- Yeshurun Tow & Repo
Is Your Repo Company Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is helpful because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some name ideas for your repo company. Once you have narrowed down this list to just a few and researched that they are all available, start asking friends, family, and potential customers for their thoughts to get feedback, and then pick your perfect repo company name!
