Today, the courier and delivery service industry is a $170 billion industry, with more than 374,000 companies operating across the United States.
With that many businesses, it probably feels like all the good names have already been taken, right? Furthermore, how do you find an excellent courier business name that represents your brand and speaks to your target audience?
How do you make the final decision?
If you’re struggling to name your courier service, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure it’s available for you to use.
Learn more about the courier industry
Tips For Naming A Courier Service
Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about narrowing things down and landing on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Say or Spell
Voice-to-text and voice search are more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Delivery or Speed Related Terms
Since you’re opening a courier service, putting delivery or speed-related words in the name might make sense, especially if you’re feeling stuck. It may help just to start brainstorming terms, phrases, and words to get all your ideas down on paper.
A few examples of this could include Move It Fast, Silver Bullet Couriers, or Pedal Express Delivery.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Phrases Your Audience and Competition Uses
Your business exists for your target audience, so it’s important to consider phrases and terms they use when thinking about hiring a courier service.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the delivery industry
- Competitor websites, brochures, and flyers
- Trade journals
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Darlington Delivery
- California Courier Co.
- East Side Courier Company
- Midtown Couriers
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your courier service down the road.
6. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Charlie’s Courier Co.
- Davis Delivery Service
If you go this route, keep in mind it may make it harder to sell your courier service later on.
List of Catchy Courier Service Business Names
Here is a list of existing courier service names that may help you come up with some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- Accelerated Courier Services
- Affordable Delivery Service
- Allied Express
- Arrive On Time Delivery
- ASAP Courier and Delivery Service
- At Your Door Delivery
- Best American Courier Corp
- Best Courier Atlanta
- Blazing Courier
- Blue Streak Couriers
- California Cannabis Couriers
- Call A Courier
- Can’t Be Stopped Couriers
- Carolina’s Express Courier Service
- Central Valley Courier
- Chase Couriers & Logistics
- Citrus Courier
- City To City Couriers
- Cityerrands
- Claudia’s Courier
- Columbia Courier
- Convenient Courier Express
- Cornerstone Courier Co
- Corporate Couriers
- Courier & Notary Service
- Courier Brothers
- Courier Co
- Courier Express
- Courier Guys
- Courier Kings
- Courier One Runner Service
- Courier Pigeon
- Courier Services Unlimited
- Couriers Of Del Rio
- Couriers On The Go
- Couriers R Us
- Critical Freight Couriers
- Custom Courier Solutions
- Dependable Courier
- Dependable Xpress Courier
- Direct Courier Service
- Discount Courier
- Dispatch Couriers
- Eagle Express Courier Service
- East West Couriers
- Elite Courier Service
- Elite Express Delivery
- Executive Courier Service
- Expedited Couriers
- Express Courier Solutions
- Fast Track Express
- First Choice Couriers
- First Door Courier
- Flamingo Express Courier
- Fleet Foot Courier
- Florida Capital Courier Service
- Formula 1 Courier
- Fort Campbell Courier
- Freedom Express
- Galaxy Courier Co
- Golden State Overnight
- Good Samaritan Couriers
- Got A Guy Courier
- Guaranteed Express
- Happy Courier
- Health Courier
- High Speed Delivery Service
- Homerun Couriers
- Hot Wheels Express Courier
- Hotline Courier Service
- Hummingbird Courier
- International Courier Service
- Jacksonville Express Courier
- JC Fast Courier
- Jetway Express Courier Service
- Johnson Family Courier
- K & R Courier
- Key Stone Courier
- Letter Ride
- Lightning Express Courier
- M & M Courier Service
- Mail Delivery & Courier Service
- Metro Courier & Logistics
- Montgomery County Courier
- Need It Now Courier Service
- No Limit Couriers
- Northern IL Courier Express
- Oh Ship! Couriers
- Old School Courier
- On Call Courier
- On Demand Courier & Logistics
- On The Go Courier Service
- On The Spot Delivery
- On Time Logistics
- One Essential Courier
- One Team Couriers
- Ontime Courier & Delivery
- Optimize Courier
- Paragon Accelerated Couriers
- Patriot Courier
- Persnickety Couriers
- Plan B Express Courier
- Precisely Dependable Courier
- Premier Couriers
- Priority 1 Courier & Delivery
- Pro Messenger
- Professional Courier
- Pronto Couriers
- Pronto Couriers
- Pronto Delivery Courier and Logistics
- Quality Courier Express
- Quality Express Courier
- Quick Wheels Couriers
- Quik Courier
- Rapid Logistics Courier
- Red Tie Courier Service
- Redd Run Courier
- Reliable Courier Express LLP
- Reliable Couriers
- Roadrunner Couriers
- Robinson Xpress Courier
- Run-A-Way Courier
- Rush 247 Courier
- Rush Delivery
- Serve U Couriers
- Shuttle Guys
- Silverback Messenger Service
- Smith Courier Solutions
- Solomon’s Express Courier
- Sonic Express
- Special Care Transit
- Speed Courier
- Speedy Fox Courier Service
- Speedy Gonzalez Courier Co
- Steel City Couriers
- Str8 Shot
- Straight Line Courier Systems
- Streamline Couriers
- Sunrise Courier
- Swamp Train Couriers
- Swan Song Courier
- Swift Couriers
- Swifty Courier
- Tarheel Couriers
- Thumbs Up Express
- Time Express
- Time Saving Couriers
- Time Sensitive Couriers
- TN Courier Service
- Top Notch Couriers
- Trac 1 Couriers Co
- Trans-World Courier
- Tricounty Courier & Logistics
- Trinity Couriers
- Triple G Courier
- United Courier Service
- Uptown Courier Service
- Veteran’s High Risk Courier
- Wellness Express Courier
- Wendy’s Courier Service
- Western Delivery Solutions
- Wild Country Courier
- Wise Choice Courier Service
- Zip Delivery
- Zoom Courier & Delivery Service
- Zoom Legal Couriers
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Logo Design
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Is Your Courier Service Name Available?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is necessary because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the business name be registered in your state?
If you plan to use a specific business name, you may be required by the state to verify it’s available to use.
Related: How to check business name availability in your state
Is your name already trademarked?
When searching for a name for your new business, you should check that your new name isn’t trademarked by someone else. If it is, you may not be allowed to use it legally.
Thankfully, the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
A name isn’t necessarily available if it doesn’t appear in this search. Every business has some limited protection through a common law trademark. This means another business can’t open up down the street with the same name, as this creates confusion for customers. Also, check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register it with the USPTO.
Related: How to check for a trademark
Hopefully, you now have some good name ideas for your courier service. Once you have narrowed this list to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect courier service name!
